Why do it: Allows automatic reactivation of advertising elements (Campaigns, Ad Sets, or Ads) when specific conditions are met (e.g., if the cost per conversion drops below a certain threshold).
Procedure for Automatic Activation
1. Access the Ad Rules section in the main menu of the Meta Ads plugin.
2. Create a new rule or modify an existing rule.
3. Assign an identifying Name to the rule.
4. In the Target section, select the ad account (bm) and define the element to which the rule will apply:
- Select a specific Campaign.
- Select a specific Ad Set or choose the "all" option to apply it to all sets within the selected campaign.
- Select a specific Ad or choose the "all" option to apply it to all ads within the selected set.
5. In the Action section, select the Activate option.
6. In the Conditions section, define the criteria that must be met for the rule to execute (for example: "If the Average CPC is less than €1.00").
7. In the Intervals section, define how often the system should check conditions and attempt to execute the rule.
8. Ensure that the is_active option is selected.
9. Click Save to activate the rule.
Once saved, the rule will run automatically according to the defined intervals and will activate the selected Campaign, Ad Set, or Ad if all conditions are met.
