Set the Budget (Value and mode: Daily or Total) for the sponsorship

Content:

This guide shows you how to define the amount and spending mode (Daily or Total) for sponsoring your post on Facebook or Instagram.

Procedure

To set the sponsorship budget, follow these steps:

1. Make sure you have activated the sponsorship. Scroll down to the Sponsorship section and check the box next to Sponsor post.

2. Once sponsorship is enabled, scroll down the page until you find the section containing targeting settings (Gender, Age, etc.).

3. Locate the field labeled Budget.

4. In the budget text field:

  • Enter the numerical amount you want to spend on sponsorship.
  • Note: If you leave the field empty, the campaign-level budget will be applied (indicated by the placeholder Inherit from campaign).

5. Use the dropdown menu next to the budget value to select the spending mode:

  • Select Daily to set the maximum amount that will be spent each day.
  • Select Total to set the maximum amount that will be spent over the entire duration of the sponsorship.

6. Once you have completed your changes, make sure to save your action to apply the budget settings.