Why do it: To activate post sponsorship on Meta (Facebook/Instagram) and define the Business Manager account that will manage the ad.
Procedure
1. In the post editing section (Facebook or Instagram), scroll down to the section titled Sponsorship.
2. Within the section, check the box next to Sponsor Post to enable configuration options.
3. Look for the field labeled Business Manager.
4. Click on the dropdown menu and select the Business Manager account you want to use for this sponsorship. The list shows the account name followed by its ID.
5. After selecting the Business Manager account, the subsequent fields (Campaign and Ad Set) will load automatically.
