This guide explains how to enable the promotion of your Facebook post and how to select an existing advertising campaign or create a new one.
Procedure
1. Scroll down to the section titled Sponsorship.
2. Check the box next to Promote post to activate advertising settings.
- Note: Once checked, sections for target selection will appear.
3. In the Business Manager field, select your Business Manager account from the dropdown list.
- This field is mandatory to proceed.
Select or Create the Campaign
After selecting the Business Manager, the Campaign field will populate with existing campaigns.
4. In the Campaign field, you have two options:
Option A: Select an Existing Campaign
- Select the name of an already existing campaign from the dropdown list.
Option B: Create a New Campaign
- Select the Create new option (usually the first empty option) from the dropdown list.
5. If you selected an existing campaign (Option A), in the Ad Set field you can:
- Select an existing ad set.
- Select the Create new option to configure a specific Ad Set for this post.
6. If you chose to create a new Campaign (Option B) or a new Ad Set, proceed with configuring targeting and budget by scrolling down:
- Set the desired Gender (Any, Men, Women).
- Set the age range (Years) (from 18 to 65).
- Set the Budget (value and mode: Daily or Total).
- Set the Duration in days.
- Note: If you leave the Budget field empty, it will be inherited from the selected Campaign.
7. Once all post and promotion settings are complete, save the action.
