Define the demographic target of the Sponsorship (Gender and Age)

This guide shows you how to set the gender and age range of the audience who will see your sponsored post.


Procedure

1. Scroll down to the Sponsorship section.

2. Make sure the Sponsor post option is active (the checkbox must be checked).

3. Locate the box containing the sponsorship group settings.

1. Define the Audience Gender

1. Find the Gender label.

2. Click on the dropdown menu below and select one of the following options:

  • Any: If the ad should be shown to all users.
  • Men: If the ad should be shown only to men.
  • Women: If the ad should be shown only to women.

2. Define the Age Range

1. Find the Age label.

2. You will see two side-by-side dropdown menus that define the age range:

  • In the first dropdown menu (on the left), select the minimum age (From) of your audience (for example, 18).
  • In the second dropdown menu (on the right), select the maximum age (To) of your audience (for example, 65).

Once you have completed these changes, make sure to save your action to apply the new demographic settings to your sponsorship.