Create an automation action to publish a post on Instagram

This action allows you to automatically publish a post on your connected Instagram profile within an automation flow.

Instagram Post Settings

To configure the publishing action, follow these steps:

1. Enter a descriptive title for the action in the Titolo post field.

2. In the Account field, select the connected Instagram profile where you want to publish the post.

3. In the Messaggio field, write the full text of the post. This is the content that will appear below the image or video.

4. Upload the image or video to publish by clicking the button under the Foto label.

5. If you want to add a call-to-action (CTA) to the post, select an option from the Azione del post dropdown menu (for example, Invia messaggio, Chiama adesso or Apri link).

6. If you selected an action, enter the destination URL in the Link azione field.

Sponsorship (Optional)

If your account is configured for advertising on Meta, you can sponsor the post directly from this screen:

1. Check the Sponsorizza post box.

2. Fill in the required fields to define the target and budget of the sponsorship:

  • Business Manager: Select the Business Manager to use.
  • Campagna: Select or create a new Campagna.
  • Gruppo Inserzioni: Select or create a new Gruppo Inserzioni.
  • Sesso: Choose the gender of the target audience.
  • Anni: Set the age range of the target audience.
  • Budget: Define the value and mode (Giornaliero or Totale) of the budget.
  • Durata: Specify the duration in days of the sponsorship.
  • Posizionamento: Select where the sponsorship should be displayed (Facebook, Instagram, Messenger).

Once all settings are complete, click Salva modifiche to save the action.