Why do it:
If some products in your catalog do not have an assigned Brand, synchronization platforms (such as TikTok Shop or Google Ads) might reject them. Setting a default Brand ensures that all products have this field filled.
Procedure:
1. Log into the administration panel and navigate to the Plugins management section.
2. Open the settings of the Sincronizzatore Catalogo plugin.
3. Within the configuration options, locate the field dedicated to setting a reserve Brand. This field is identified by the parameter Brand.
4. Enter the name of the Brand you want to automatically assign to all products that do not already have a specific Brand set in the catalog (for example, your company name or "Generic").
5. Click the button to Save the changes.
> Note: If a product already has an assigned Brand, this default value will be ignored. The default Brand is used only as a fallback to ensure feed validity. If this field is left empty, the system will automatically use your domain name (e.g., miosito.it) as the reserve Brand.







