Why do it:
TikTok Shop and other sales channels require each product to have a specified Brand value. If a product in your catalog does not have an assigned Brand, this setting ensures that a default value is used, preventing the product from being rejected by the feed.
Procedure
This setting is applied by adding a specific parameter to the URL of the feed you are using for synchronization.
1. Access Your Catalog Feed URL
Locate the full URL generated by the "Catalog Synchronizer" plugin (for example, the URL you entered in Facebook Catalog Manager or TikTok Shop).
2. Add the Brand Fallback Parameter
Add the configuration parameter c[brand] at the end of the feed URL.
- Use the
&symbol if the URL already contains a question mark (?). - Use the
?symbol if the URL does not yet contain any parameters.
3. Define the Default Brand Value
Set the value you want to use as the default Brand (for example, your company name, "Generic," or "My Store").
Syntax to add:
c[brand]=YourCompanyData
Example 1 (If the URL has no parameters yet):
If your URL is:
https://www.yoursite.com/feed/tiktok.xml
It will become:
https://www.yoursite.com/feed/tiktok.xml?c[brand]=YourCompanyData
Example 2 (If the URL already has other parameters):
If your URL is:
https://www.yoursite.com/feed/googleads.csv?include_cats=1,2,3
It will become:
https://www.yoursite.com/feed/googleads.csv?include_cats=1,2,3&c[brand]=YourCompanyData
4. Save the Change
Update the feed URL in the destination system (for example, in the dataset configuration on TikTok or Google Ads).
- Note: If a product already has a Brand specified in your catalog, this default value will not be used. It only applies to products where the Brand field is empty.
