This guide explains how to configure the tracking of the "Add To Cart" action within your tracking project.
The action can be intercepted automatically (if you use an integrated e-commerce system) or by manually defining the elements (such as the "Add to Cart" button and product details) through a visual selector.
Guide: Tracking Add To Cart (Ecommerce Cart)
1. Activate the "Ecommerce Cart" Goal
1. Open the tracking project you want to configure.
2. Go to the Goals section (the second step of the wizard).
3. Locate the Ecommerce Cart box (the goal for tracking product additions to the cart).
4. If the goal is not active, click the Activate button inside the box.
2. Choose the Interception Method
After activating the goal, you need to define how the system should detect the add-to-cart action.
Note: The "Ecommerce Cart" goal is configured to use a duplication system, allowing you to define multiple tracking methods (click Add Method if you need to track different buttons).
Within the configuration box, look for the Interception Method* field and choose from the following options:
Option A: Automatic Interception (Recommended)
If you use an e-commerce system integrated with the platform:
1. In the Interception Method* field, select Intercept Automatically.
2. This option requires no further selector configurations, as the system detects product data autonomously.
Option B: Manual Definition via Selectors
If automatic interception is unavailable or does not work, you can manually define elements:
1. In the Interception Method* field, select Indicate Elements.
2. The Indicate Fields section containing selectors will open.
3. Define Selectors (Only for "Indicate Elements" Method)
When choosing the Indicate Elements method, you must specify which page elements contain product information and which button triggers the action.
For each field, you can use the Visual Selection tool (the magic wand icon) to easily find the correct CSS selector on your site.
Required Fields:
- Add to Cart Button\*: Enter the CSS selector that identifies the button (or link) clicked by users to add a product to their cart.
Product Detail Fields (Optional but Recommended):
To send complete data (such as name and price) to tracking platforms (e.g., Meta Ads or Google Ads), fill in these fields:
- Product Name: Enter the selector identifying the element containing the product’s name or title.
- Product Price: Enter the selector identifying the element containing the product’s price.
- Product Category: Enter the selector identifying the element containing the product category.
- Product ID: Enter the selector identifying the element containing the unique product ID.
4. Configure Third-Party Tracking
To send the "Add To Cart" event to external platforms (such as Meta Ads, Google Ads, TikTok, etc.):
1. In the configuration box, locate the Third-Party Tracking section.
2. Check the Enable box.
3. Configuration sections will open for each tracking platform (e.g., Meta Ads Events, Google Analytics Events, etc.).
4. Within these sections, you can customize specific parameters that will be sent (for example, event name or related values).
5. Save Configuration
After defining your interception method and configuring third-party tracking:
1. Click Next to proceed to project summary.
2. Click Save to apply changes.
