Configure the IDs and tokens for tracking X (Twitter), Microsoft Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, and Quora Ads

This guide describes how to enter tracking IDs and tokens (Pixel, UET Tag, Conversion API) for the main advertising platforms within your tracking project.

Note: Make sure you have already created or selected the tracking project to which you want to add these codes.


1. Access and Project Data

1. Access the section of the tracking project you wish to configure.

2. In the first section, Project Data, ensure that the field Project Name\* is filled in.

3. In the Enabled Domains field, select the domain or funnel where tracking should be active.

  • If you selected Enter an external domain, make sure to fill in the List of enabled domains field in the Domains section below.

2. Tracking Code Configuration

Scroll down until you find the sections dedicated to advertising platforms. Enter the respective IDs and Tokens in the indicated fields.

Tracking X (Ex Twitter)

In the Tracking X (Ex Twitter) section:

1. Enter your X Pixel ID in the ID X Pixel field.

Tracking Microsoft Ads

In the Tracking Microsoft Ads section:

1. Enter your UET Tag ID in the ID UET Tag field.

Tracking TikTok Ads

In the Tracking TikTok Ads section:

1. Enter your TikTok Pixel ID in the ID TikTok Pixel field.

2. If you want to track via Conversion API, enter your Access Token in the Access Token TikTok field.

3. If you are conducting tests, enter the test ID in the Test ID field.

  • NB. Remember to remove this value after testing.

Tracking LinkedIn Ads

In the Tracking LinkedIn Ads section:

1. Enter your Insight Tag ID in the ID Insight Tag field.

Tracking Reddit Ads

In the Tracking Reddit Ads section:

1. Enter your Reddit Pixel ID in the ID Reddit Pixel field.

2. If you want to track via Conversion API, enter your Access Token in the Access Token Reddit field.

3. If you are conducting tests, enter the test ID in the Test ID field.

  • NB. Remember to remove this value after testing.

Tracking Quora Ads

In the Tracking Quora Ads section:

1. Enter your Quora Pixel ID in the ID Quora Pixel field.

2. Enter your Quora Account ID in the Account ID Quora field.

3. If you want to track via Conversion API, enter your Access Token in the Access Token Quora field.

3. Saving

After entering all necessary IDs and tokens:

1. Scroll to the bottom of the page (or switch to the next tab) and make sure to save changes made to the project.

The tracking codes will now be active on pages of the selected domain. If you have also activated any Goals (in the second section of the project), this data will be automatically sent to configured platforms.