Description: Centralized tool for managing tracking codes (pixels and tags) and defining conversion goals on websites, Funnels, and external domains.
What is it for? (Practical Examples)
This tool is essential for those who manage online marketing campaigns and need to accurately measure user actions on their website.
- Centralize your pixels: Insert all tracking codes (Meta Ads, Google Analytics/Ads, TikTok, etc.) in one place and ensure they are active on all desired domains or Funnels.
- Define conversion goals: Turn specific user actions (such as submitting a form, clicking a phone number, or adding to cart) into trackable events, sending them directly to your advertising platforms.
- Measure content effectiveness: Track engagement metrics like session duration or page scroll percentage to understand how interested your audience is in your content.
Main Features
1. Project Management
- Creation and Activation: Create specific tracking projects by assigning a name and defining whether they are active or not.
- Domain Selection: Choose whether to apply tracking to your main site, specific Funnels created in the system, additional domains, or custom external websites.
- Uniqueness Control: The system prevents creating multiple active tracking projects on the same domain to avoid data conflicts.
2. Tag and Pixel Integration
The system provides dedicated fields for integrating tracking codes from major marketing and analytics platforms.
| Platform | Required Data | Tracking Notes |
|---|---|---|
| Meta Ads (Facebook) | Dataset ID (Pixel), Conversions API Access Token, Test ID (optional) | Supports tracking via Conversion API for greater accuracy. Allows domain verification via file. |
| Google Analytics (UA or G-ID), Google Ads (AW-ID), Tag Manager (GTM), Analytics Secret Key | Supports using Secret Key to track offline sales (only for Google Analytics 4 - G-ID). | |
| TikTok Ads | TikTok Pixel ID, TikTok Access Token (API Conversions), Test ID (optional) | Supports tracking via Conversion API. |
| Other Pixels | X (Ex Twitter), Microsoft Ads (UET Tag), LinkedIn (Insight Tag), Reddit, Quora | Direct integration via specific IDs or Tags. |
| Behavioral Analysis | Hotjar, Yandex Metrica, Clarity, Albacross, Snitcher | Integration for user behavior analysis tools (heatmaps, session recordings). |
| Custom Tracking | Custom JavaScript code | Allows insertion of advanced JavaScript code for specific needs (requires technical knowledge). |
3. Goal Definition (Actions)
You can activate and configure specific goals representing conversions on your site. For each activated goal, you can customize the parameters sent to each external pixel (e.g., event name, value, currency).
| Goal | Description and Configuration Method |
|---|---|
| Page Visit | Tracks viewing of one or more pages. You can define the goal via full URL, part of the text contained on the page, or automatically for e-commerce product/category views. |
| Form Submission | Tracks submission of contact or subscription forms. You can select an internal system form or identify an external form using the Visual Selector. |
| Search (Form) | Similar to form submission but specifically tracks searches performed by users on the site. |
| Click (Element) | Tracks clicks on any page element (buttons, images, etc.). Selection can be made via destination link, CSS class, Element ID, CSS selector, or text contained within the element. |
| Phone Click | Tracks clicks on phone numbers present on the site. You can track all numbers automatically or only specific ones. Offers the option to cover the number with custom text to force click tracking. |
| Email Click | Tracks clicks on email addresses present on the site. Similar to phone tracking; offers the option to cover the address with custom text. |
| Add to Cart | Tracks when a user adds a product to the cart. Automatic configuration (for internal e-commerce) or manual setup (requires identifying button, price, product ID via Visual Selector). |
| Checkout Start | Tracks start of purchase process (automatic or manual). |
| Purchase (Sale) | Tracks completion of a transaction. Automatic configuration (for internal e-commerce) or manual setup. Includes option to also track unpaid orders. |
| Scroll | Tracks when a user surpasses a certain page scroll percentage (e.g., 75%). Option to track event only once per session. |
| Session Duration | Tracks users who stay on the site for a specified minimum duration (in seconds or minutes). |
| Referrer | Tracks users arriving at your site from a specific domain (e.g., a partner or blog). |
4. Reports and Event History
For each tracking project, a reporting section is available showing:
- Event Summary: List of tracked goals with total count and date of last recorded event.
- Event Details: View each individual occurrence including: ID, reference value, page link, associated client (if registered), and device used.
- Data Management: Ability to delete event history for a specific goal.
How to Configure
Configuring a tracking project involves two main steps:
Step 1: Project Data and Tracking Codes
1. Name and Status: Enter a project name and make sure the Active box is checked.
2. Enabled Domains:
- Select tracking destination: your main site, a specific Funnel, or an additional domain.
- If you choose Insert an external domain, specify the list of enabled domains in the field below.
- Note: If you are tracking an external site, you will need to include the "Integration Code" provided by the system in the Integration section.
3. Pixel Configuration: Enter IDs, Tags or Access Tokens required for marketing platforms you intend to use (Meta Ads, Google, TikTok etc.).
Step 2: Define Goals
1. Activate Goal: In the Goals section click on Activate for the action you want to track (e.g., Form Submission).
2. Configure Action: Define action parameters:
- Interception method: Choose whether to use automatic interception (for internal system elements) or define element manually (via CSS selector, link etc.).
- Visual Selector: For manual configurations like clicks or forms use the Visual Selection tool (magic wand icon) which lets you click directly on your website’s desired element to retrieve its identifying code.
3. Third-Party Tracking (Pixels): Enable the checkbox for Third-party Tracking to send goal data to pixels configured in Step 1.
4. Event Parameters: For each platform (Meta, Google etc.) a dedicated section appears where you can customize sent parameters such as eventname, value, currency. You can use dynamic values like {productid} to send variable info such as price or product ID.
Automatic Integrations
Advanced E-commerce Tracking
If the E-commerce module is active,the system can automatically intercept standard events like Product Views, Category Views, Add To Cart, Checkout Start and Purchase without requiring manual selector configurations.
Offline Sales Tracking
By enabling purchase tracking,the system connects with the Sales module.Any sale operation recorded as "Offline Sale" in that module will be automatically tracked and sent to advertising platforms(such as Google Analytics 4) supporting offline conversion tracking.
Funnel Integration
It is possible to limit project tracking exclusively to a specific marketing Funnel created within the system,enforcing pixels and goals activation only on pages belonging to that path.
