To monitor the performance of your active A/B tests and view aggregated statistics.
Procedure
1. Access the section dedicated to A/B test reports.
2. The list of reports will be automatically loaded in a table.
The summary table shows the following data for each test:
| Column | Description |
|---|---|
| Title | The name assigned to the A/B test. |
| Elements | The number of variants (elements) that were compared in this test. |
| Total clicks | The total number of clicks recorded on all elements of the test. |
| Total views | The total number of views received by all elements of the test. |
Viewing the Details of a Report
To access detailed statistics and performance of each element within a test:
1. Locate the desired report in the list.
2. Select the report row.
3. Use the View or Edit action (or double-click on the row) to open the detail panel.
In the detail panel, you can view specific metrics for each element of the test, including:
- Number of views
- Clicks per view
- Average reading time
- Effectiveness (percentages of Clicks, Reading Time, and Number of reads relative to the total views of the element).
- Any Web Tracking tracked on the element.
