What is Advertising

Advertising is nothing more than paid publicity that spreads through the means of communication, promoting one's offering of ideas and products and influencing the choices of the target audience.

The classic types of advertising 

• Newspapers: Advertising in newspapers can promote your business to a wide range of customers.
• Magazines: Magazine readers or potential readers tend to read magazines for their entertainment and keep them for a long period, thus facilitating the possibility to attract the attention of a highly targeted audience.
• Radio: Radio advertising is an excellent way to reach your target audience. Listening to a particular station can attract new customers to that type of advertising.

Television: television reaches everywhere, and advertising in this way is ideal if the target audience is part of the population of a large area.

Outdoor Advertising: external billboards, road signs, advertising panels, posters on buses, taxis, and bicycles.

Direct Mail, Catalogues, and Flyers: allows companies to communicate directly with their customers by sending messages specially tailored for the recipient.

Advertising can also be aimed at achieving public utility objectives; in this case, it is defined as non-commercial advertising: publicity, which unlike classic advertising does not represent a form of paid communication.

But let's talk about digital advertising, which spreads its advertisements through the internet. The main purpose is precisely to provide a brand message to site visitors, through:

• Images: that appear around the content.
• Text Ads: created by algorithms to make the content more relevant.
• Wallpaper: they appear by changing the background of a website.
• Pop-up Ads: windows that appear in front of the website's content displaying a full advertisement.
• Videos: small video ads that go directly into auto-play.

In Social Media, there is a very important and effective form of advertising because it is possible to reach the target audience very quickly through two types of advertising: organic and paid.

The best social networks for promoting advertising

• Facebook
• LinkedIn
• Twitter
• Google+
• Pinterest
• Instagram
• Tumblr
• Reddit

Advertising allows consumers to understand the product or service being presented or why we would need it.

How to create good advertising?

Advertising campaigns are very important for promoting a product or service. They can be planned for various purposes:

• Strengthening brand image
• Increasing sales of a product
• Launching a new line on the market
• Positioning one's product in relation to the competition

Moving step by step, I will show you how to make a good advertising campaign:

1.  To create an advertising campaign, it is first necessary to thoroughly understand the product, the target audience, the market, what your production needs are, and your commercial objectives.

2.  Define the advertising arguments to focus on a single message.

3.  Choose the communication channels where to broadcast the advertising message.

4.  Collect data to understand whether the implemented strategy is effective or not.

The secret to creating a successful campaign is being able to attract the customer's attention, maintain high interest, and grow the desire to purchase that particular product.

 Case Studies

I will show you a video that will help you make good advertising and get more customers

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