What is video advertising?

Video advertisement includes all advertising content that involves videos.

Over the years, video content has increasingly grown in visibility (and value), and the percentage of viewership and consumption is always getting higher: in 2018, a whopping 58% of web content was related to videos! In the UK, as early as 2013, the video advertisement market grew by 52%!

Seeing these numbers, marketers are consistently incorporating more video elements into their ADS campaigns.

Types of video advertisement

There are various types of video advertisements:

• In-stream video ads: one of the most common formats of video advertisement. A classic example is the pre-roll (that more or less annoying commercial that appears at the beginning of a YouTube video). This """ Please note that the translation ends abruptly because the provided text seems to be cut off. If there's more to translate, please provide the complete text. type of video ads is highly appreciated by marketers because it leverages the user at the moment when they are most focused and attentive to the message they are about to see. There are also other types of these in-stream formats (the mid roll, advertisements placed in the middle of the video, and the post roll, those inserted at the end of the video).
• In page video ads and In text video ads: these are banners and pop-ups for advertising purposes with multimedia content. They fall into specific forms of rich media, which are multimedia contents that include animations and impactful entrances. Particularly popular are videos that appear only as the article or page is scrolled (the so-called overlay video ads are less invasive and have a greater impact).

Video advertisement also encompasses classic commercials and all the more traditional formats that include videos in their marketing strategies.

How to Use Video Advertisement in ADS Campaigns

Like all paid campaigns, these forms of display advertisement are based on an online auction connected to the keywords that are used.

Video advertisement goes through Google ADS (widely used in YouTube advertising banners) and Facebook ADS. There are specific conversion goals for videos which are calculated through the more or less complete viewing of the video content and it has a very low cost per click!