What is pull marketing?

The pull marketing is a form of product promotion aimed at creating actions that attract potential customers.

Characteristics and types of pull marketing

Often, pull marketing is associated with actions carried out on the web.

An example is an inbound marketing strategy that relies on driving website visits through the creation of SEO optimized articles, or through social media posts that link back to the website's sections.

Other forms of pull marketing include:

• Traditional forms of pull marketing: promotions, discounts, and coupons. Anything that attracts customers without them requesting it.
• New forms of digital pull marketing: web advertisement, corporate blogging (the unbound marketing action we discussed earlier) and the activity of a social media manager.

In any case, any form of marketing that does not involve direct requests from the customer.

Ultimately, then, a pull marketing action aims to increase the demand for that good or service and to promote it by attracting (pull) customers or potential ones.

Difference between pull and push marketing

The main difference between pull and push marketing lies in the customer's action. In fact, in pull marketing the user is drawn by the action or professional promoting it. In push marketing, on the other hand, there is a direct action aimed at the user like direct marketing or """ outbound marketing, or actions such as e-mail marketing, SMS marketing, or WhatsApp marketing. 

Currently, pull marketing actions tend to overshadow push marketing, which is defined as traditional but, in reality, the right communication is one that is balanced between the two forms of marketing.