The newsletter is one of the most effective tools of online marketing. It's an email that the company sends containing information about offers, new product lines, and new posts published.
It is aimed at people who have already consented to the processing of personal data and to receiving emails concerning the interested company.
Newsletters can be sent with a frequency that can vary depending on the type of marketing strategy chosen. This can establish daily, weekly, or monthly sending.
Very important! The newsletter must be interesting, it should focus on simplicity and above all must not be intrusive; otherwise, customers will never read the entire email. It must also adapt to tablets and smartphones so as to have the possibility of reading it in real-time and at any moment.
Why do they abandon your email?
It can happen that someone abandons your newsletter for various reasons, one of the main ones can be the high frequency of sending.
Another reason can be emails from a computer, not everyone checks them, so it's good to also optimize newsletters for smartphones.
Focus on the various reasons that lead a user to abandon a newsletter and try to use effective communication, aimed at customer loyalty.
The purpose of a newsletter is to offer the best service and give the customer a plethora of new possibilities: discounts, offers, new releases, limited editions, events, release dates for books or movies. It's designed specifically to remind the customer that the site exists and is open to satisfy every need.
To create a graphic newsletter, it is important to follow some key points:
- Create the header (the message's heading) with the name of the brand
- Write the message's title
- Write the text with visuals (the graphics)
- Create the button for call to action
- Develop the footer (the final part of the newsletter)
This outline represents a valid and simple structure for your newsletter, but obviously, it is not mandatory to follow these points without variations.
To be effective, a newsletter should not just inform but also provide solutions to concrete problems, bringing real benefits to the end user.
What are the benefits of a newsletter?
A respectable newsletter is an effective way to stay in touch with customers and brings many advantages to the company:
- Strengthens the corporate brand: receiving communications on interesting topics helps to improve the company's image, obviously with a well-constructed newsletter
- Increases sales capacity: the newsletter is an excellent means to promote one's products and services allowing you to communicate directly with your clients in real-time, informing them about the arrival of new items with discounts and promotional offers reserved for them
- Attracts new customers: creating a contact list based on certain characteristics (location, gender, age, interests) will help attract new users
- Gains trust in acquired customers: consolidating the relationship between customer and company
- Increase website visits: through the newsletter you can communicate in real time the release of a new article and inform your customers about the latest news, thus increasing visits to your website
Once you understand the importance of sending out newsletters, all that's left is to create your own email marketing strategy and add more value to your business, by also reading our tutorial: how to send a newsletter
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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