What is the media center

In the advertising sector, various companies working in the world of advertising entrust their campaigns to Media Centers.

The Media Center is an agency where companies plan their advertising across the various available media outlets.

The means used include:

• Print media;
• Television;
• Radio;
• Internet.

Many bloggers or publishers rely on Media Centers for their advertising, managing to generate about 80% of their turnover.

What is the purpose of Media Centers?

Media Centers aim to grow the company and generate ROI, providing a positive outcome for the business:

• Spreading the brand: to make it popular;
• Selling products: to introduce one's products to the world;
• Create Buzz Marketing (word-of-mouth): to spread the word;
• Stimulate Public Opinion: to get a good review;
• Introduce a New Company: if a company is new, it is important to start making its brand known.

For organizing advertising for a company, it is important to conduct market research, discover current trends, developments in advertising, and goals to be achieved.

For an effective advertising campaign and to manage development costs, it is important to set a budget that the company allocates to Media Centers. 

The most important Media Centers in Italy

There are several Media Centers in Italy, the most important of which include:

• Carat;
• DMC Fullsix;
• Initiative Media;
• LinkMedia;
• Marketing Multimedia;
• MAXUS GLOBAL (GroupM/wpp);
• MCA Mediavest;
• MEC;
• MediaItalia;
• Mindshare;
• Mediacom;
• MPG Media Contact;
• Ogilvy;
• OMD;
• Simple Agency – Aegis Media;
• Starcom Mediavest;
• Universal McCann;
• Vizeum;
• Zenith Optimedia.

These Italian Media Centers convey most of the "Made in Italy" Brands.

The phases of working with Media Centers

The Media Centers guide the client through various stages:

• Preliminary phase: The Media Center gathers all the necessary information to implement an effective and impactful advertising campaign, then establishes the target audience, try to understand consumer habits, conduct a market analysis and of competitors; 
• Strategic Phase: once you have all the necessary knowledge to spread the message, it is important to establish the goals to be achieved through the implemented advertising;
• Creative Phase: in this phase, it is decided what the Brand should communicate through a specific message;
• Planning Phase: it is decided which means to use for communication while adhering to the established budget;
• Monitoring Phase: all data are collected to verify the influence of the implemented advertising on the predetermined target;
• Reporting Phase: Last but not least, present all data to the client and check if the promotional campaign has been effective.

The Media Center directly connects with the so-called Advertising Agencies (a service company that deals with selling advertising on behalf of the owner of the advertising) for: objectives, rates, payments, and comparison of reports.