What is a Marketing Plan

The Marketing Plan is nothing but the marketing plan that is used to establish all the objectives and business strategies to be achieved within a specific timeframe. It is planned and structured by experts in marketing and web marketing.

Creating a marketing plan is one of the most useful activities because it allows you to organize work while saving effort and time.

How is the Marketing Plan divided?

• Long-term plan: containing various operational solutions, focused on the guidelines of a marketing strategy, on competitor analysis, roles, and main responsibilities.
• Short-term plan: containing the set of tactics to achieve the objectives. 

Both plans have a specific timeframe and target to reach.

What to Include in Your Marketing Plan?

Your marketing plan must not lack:

• A scenario analysis: consists of hypothesizing a series of alternatives for the economic-financial variables to assign a probability to each.
• The business objectives you aim to achieve: very important for an effective marketing plan.
• The methods you will use to reach your goals.
• The strengths of your product or service.
• The price of your products.
• The Buyer Personas who are part of your target audience: that is, the ideal customers for the product or service you are going to sell.
• Details of your activity.

The touchpoints: where the company and customer come into contact with each other.

The company resources with role assignment.

The KPIs (Key Performance Indicator): to monitor the company's performance.

To create an effective Marketing plan, it is very important to study the market in detail, know the customers' habits and how much they spend during purchases; but it is also essential to have a clear understanding of the characteristics of our old customers, therefore using a CMS like Framework360 is fundamental, which provides statistical information on buyers and detects certain actions thanks to automatic tracking.

The marketing plan also includes:

• Market segmentation: which allows dividing customers into homogenous groups by geographic areas, gender, age.
• Forecasts for the future: to ascertain whether a certain strategy can be effective in the future.