Personal branding refers to the set of strategies that are useful in promoting oneself, much like one would do for a company.
The word personal implies that a professional is promoting themselves, especially online, to a broader yet more specific audience at the same time.
The personal brand is the image one wants to present of themselves within the overview of a marketing strategy focused on the individual (and consequently on their professionalism).
The strategies for doing so are the same as those of a company, a true brand in all its specific aspects but always very personal.
Phases of developing a personal branding strategy
The goal of a personal branding strategy is indeed to promote one's own brand which must differentiate from the competition but let's take it step by step.
To set up a proper personal brand strategy, one must:
- Identify their own unique selling proposition, to do this it is also necessary to have a clear understanding of your own vision and mission. All these elements will make you unique compared to other competitors.
- Position oneself in the market by also identifying the right communication (tone of voice), and consequently carry out a competitive analysis (SWOT Analysis) of the competition and the target audience to "attack".
How to Implement a Personal Branding Strategy
To put into practice an effective personal branding strategy, it is essential to know your own value (what we can offer, even compared to the competition) and who your audience is.
Once these fundamental elements are clear, you need to engage in personal and profound communication with the community. Speak to an audience that trusts you and offer useful services (initially free), add value to yourself and your personal brand.
There are many ways to communicate with the community, among the most important are:
- Creation of a personal branding funnel: build relationships with users through email campaigns or content marketing activated via a sales funnel of yourself and your services.
- Social personal branding: creating interesting content on social media always through specific content marketing and attracting new potential customers through ADS campaigns.
Dario Vignali: an example of successful personal branding
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