What is Outsourcing?

The term "outsourcing" refers to all the activities related to the establishment and start-up of a company, performed by specialized external service providers.

In practice, outsourcing is an English term that is divided into out and source and literally means "externalization of services," that is, "external procurement."

It consists, therefore, in the creation of a product or service, which is entrusted to an external entity, thereby obtaining greater support.

How the outsourcing process occurs

Outsourcing involves a long-term cooperation agreement between the company that outsources it (outsourcee) and an existing market company to which the activity is transferred (outsourcer).

The outsourcing agreement includes the transfer of entire customer activities and the handover to the supplier of various company departments: personnel involved and company assets (plants, vehicles, licenses, equipment, etc.).

At its core, the concept of outsourcing is: "let others do what they do best", so as to reduce costs and define the necessary resources to develop the core business (operational company activities that are capable of determining the main tasks of a company, in order to generate revenue and consequently a profit.)

Why do companies resort to outsourcing?

The reasons that lead a company to resort to outsourcing are numerous, which include:

• Reducing costs;
• Improving performance to achieve certain quality standards;
• Achieving and maintaining a competitive edge in the market;
• Gaining greater specialization in a specific sector;

The integration of external services into the company has allowed access to new technologies and skills that have enabled the enterprise to innovate its activity.

Outsourcing, over time, has become very important in the field of communication, thanks to the opportunities provided by new means of communication and because it reflects the specific skills required for managing a company's communication.