Interstitial advertising contains ad content displayed when a user transitions from one web page to another. It covers the main browser window for a couple of seconds, interrupting the functions of the web page content and is a form of intrusive advertising.
The duration of interstitial advertising is comparable to that of a commercial spot, ranging from 5 to 30 seconds and may include music, animations, gifs.
Types of Interstitial Advertising
Interstitial Ads can be categorized by type of ad, which can be either informational or promotional, or by size, taking up the entire page or just part of the screen.
Thus, interstitials can be divided into:
- Informational Interstitials: These are related to notices about cookies, they occupy a small part of the screen and are legally mandatory. In some offers, there are interstitials that require entering or confirming age for content restricted to adults;
How to create a simple and non-intrusive interstitial?
To create an interstitial advertisement, it is important to follow several points:
- Be consistent: the Interstitial should adhere as closely as possible to the site's content;
- Bandwidth: Interstitials with music and animations not all PCs and not all modems can 'support' them. It is always advisable to create interstitials that are not difficult to load;
- Duration of the interstitials: in order not to bore and tire the user, it is recommended not to make the spots last more than 12 seconds;
- Do not show an interstitial more than once per session: if the Interstitial is well done, it is not necessary to send the message more than once, as it can only annoy the user.
When creating a marketing strategy based on interstitial advertising, it is important to put oneself in the users' shoes and try as much as possible to send a fresh, simple, and quick message.
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