What is employee retention?

The term retention refers to an action of maintenance, which in the context of marketing can mean "the preservation of a customer," in order to keep them close to the brand and remember it for future purchases.

Retention strategies are divided into two aspects: loyalty and conservation of the customer.

Unlike customer retention, which implements techniques to encourage customers to try new products or make a repeat purchase and thus establish relationships with them, employee Retention is a marketing strategy that allows attracting and retaining employees within one's company.

Employee Retention Strategies

The Employee Retention allows the company to have the ability to implement marketing strategies to attract talented employees and retain them for a long time.

The first step towards a company's success is indeed having a work team made up of competent, motivated and satisfied employees.

Implementing an Employee Retention strategy is very important for the success of the business, the main strategies used are:

• Conducting a selection of staff: therefore, hiring qualified employees who meet the objectives and values that the company sets;
• Listening to employees: communication with one's employees is very important to share and implement new ideas, business insights and thus, can bring positive leads;
• Offering training: encouraging employee training increases resource satisfaction and promotes ever-better results;
• Providing appropriate compensation: the salary of each employee should be commensurate with the level of competence and experience that an employee achieves;
• Acknowledging Achievements: being grateful to employees for their achieved milestones and awarding them with incentives to encourage maintaining high work quality and productivity;
• Providing a Comfortable Workplace: it is important to consider the pleasantness of the workplace in order to benefit from an enjoyable and functional environment.

It is necessary to remember that employees are not robots, but are people who care about where they work, how they work, and with whom they work.

Making it pleasant to work with your company will lead to the optimal performance of your employees.