Digital marketing is the set of all promotional activities that a company conducts for selling products or services through digital platforms such as: websites, social media, and e-commerce stores.
Digital marketing activities are often combined with traditional marketing tools to achieve more effective communication and to impeccably retain customer loyalty.
When we talk about digital marketing, we also refer to all the disciplines that encompass it:
- Content Marketing;
- SEO;
- SEM;
- DEM;
- Social Media Marketing;
- E-Commerce Marketing.
Through the use of computer tools, digital marketing studies user behavior and the innovative market, indeed, it allows for the promotion of products or services online.
Difference between Digital Marketing and Web Marketing
The terms digital marketing and web marketing often overlap.
There are elements that differentiate them:
Web marketing is the marketing that applies to the world of the web, with the goal of attracting visitors who are interested in the product or service sold online: social media, blogs, email, videos.
The activities of web marketing usually start from the creation of a web project and lead to the development of a website, up to promotion through various social channels.
Integrating digital marketing allows you to reach a targeted audience and monitor and track user movements in real-time.
Therefore, digital marketing sets this strategy:
- Study the audience: to satisfy every desire;
- Set goals to be achieved;
- Define company priorities;
- Track user data: to best meet their needs.
The difference, therefore, between the web and digital marketing is that web marketing starts from the foundation of creating a website. Digital marketing is an integration, meaning it's the strategies for selling products or services using digital channels and any support based on technology: smartphones, tablets, PCs.
Digital marketing is a section of web marketing, which is broader and more detailed than web marketing.
The Phases of Digital Marketing
To achieve the set goals, digital marketing is divided into several phases:
- React: reaching potential customers with a targeted strategy to drive traffic to the company's web channels;
- Act: actions aimed at conversion;
- Convert: achieving marketing goals to generate sales;
- Engage: creating a close relationship with customers and building loyalty in order to stimulate the purchase of products or services.
Digital Marketing is useful for companies to promote their products, increase customers, and strengthen their brand.
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