What is Composition

The composition, in marketing, concerns the segmentation of viewers of an advertisement based on sociodemographic characteristics (the population residing in a certain territory) and psychographic characteristics (consumers classified according to interests, values, personality traits, etc).

In practice, it indicates the comparative statistics of the sociodemographic and psychographic profile of a user (namely the recipient of a good or service) with those of the target group and advertising.

When the composition percentage is high, it means that it is grouped among individuals who have been reached by the advertising message but do not belong to one's own  target.

The Composition and the Marketing Mix

With all the actions that are capable of having a positive impact on buyer behavior, there has been created a sort of marketing composition.

These are planned precisely, to have a collective positive effect on the customer.

Subsequently, a marketing composition was proposed with components being the four P's of the marketing mix: product, price, place, promotion.

The product is the core of any commercial activity because it concerns the seller and the customers who pay for it.

The products have been created to meet all the buyers' needs.

The price is the element that generates profit and can be modified.

To set the right price, it is important to seek many advantages that make the product more attractive and, therefore, ask for a higher fee.

The distribution is the method of delivery to the customer. It can be sold directly or through sales agents.

Finally, promotion are those activities that allow the customer to get information about the product.

Therefore, the composition studies all the tactics to take advantage of the dissemination of the advertising message and offers all the methodologies to be able to apply them: offers, quotes, presentations, invitations, technical support.