The ad inventory is the advertising space that a publisher has available.
The publisher makes available the quantity of advertising spaces to advertisers for the placement of campaigns display advertising.
Its effectiveness depends on the quantity and quality of ad impressions that comprise it.
Literally, ad inventory translates to "advertising inventory" and allows having an entire space available to broadcast one's campaign.
Ad Inventory Strategies
The advertising space is the total amount of space that a publisher has available for their ads.
Usually, ad inventory is used for online advertising, but it also applies to print and other traditional media.
Ad inventory is also used for direct sales to advertisers, to effectively position one's website.
Alternatively, the sale occurs through advertising networks, which involves the inventory of multiple publishers for sale to advertisers.
Ad inventory is sold through: ad exchanges and intermediary markets.
Ad exchanges are a system that allows for real-time direct bidding.
As for intermediary markets, they allow for real-time bidding only when the publisher makes the advertising space available.
In conclusion, the inventory can be segmented based on: the demographic data of the site or consumers, purchase options, and other variables to achieve the set goal.
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