Why choose to create an Instagram marketing strategy? Easy question. Instagram now has more than a billion active users daily, and 80% of them follow at least one business profile.
The potential of Instagram is immense but it's not simple to translate one's skills into money and/or new customers.
Doing Instagram Marketing means leveraging Zuckerberg's social network to the fullest to increase your customers and your authority on the web. Let's discover some really effective techniques for succeeding on Instagram!
How to manage an Instagram profile in a professional and effective way
An Instagram business page works if you share with users everyday company moments with staff, owners, and employees even in playful, fun moments, and breaks from usual activities: the important thing is to be genuine and... very human!
Not only is it important to describe details of the company's premises by showing something that sets you apart from the competition!
The secret to success on Instagram lies in knowing how to merge a copywriting crafted for the social platform, with the addition of emojis that add color to the post and an effective visual with beautiful, impactful images and carefully chosen strong tones.
Hashtags: A Useful but Impersonal Language
Another important element on Instagram are hashtags.
This language is often criticized on the web as being impersonal.
The hashtag requires a # before the word which, most likely, will be in English and with words all strung together.
Without overdoing it, this feature can significantly expand your audience of potential readers by intercepting interests and appealing profiles.
Do not overuse them, use 5 or 6 at most!
Use one or two of your own (the corporate hashtags) and then add some designed to intercept common interests.
Stories and IGTV to make the most of the social network
We encountered stories when talking about visual marketing. On Instagram, it is essential to create a narrative (to craft storytelling).
IGTV is interesting. A feature introduced a few years ago that allows for longer videos, up to 15 minutes maximum. It's kind of like YouTube integrated into Zuckerberg's social network.
Going back to stories, it is important to use them to engage the audience as much as possible. There are many tools for doing this such as polls and questions with which the community will be happy to interact.
When is the best time to post content on Instagram?
Actually, there isn't a precise rule that works for all industries. It would be wise to use external tools (or those provided by the app itself if you have a business profile) to understand how your audience interacts with your posts.
Once you've analyzed the times when more followers are online, experiment over and over again, until you find the right path, both in terms of the number of posts per week and daily timing.
How to earn money and generate leads with Instagram?
Unfortunately, you can't insert links in Instagram posts. The only way to direct users and turn them into potential customers (besides conversion through calls and emails) is by placing a strategic link in your BIO.
How to make the most of your Instagram profile biography
In the Instagram profile biography, you can include any link (actually, there are other tools that allow inserting multiple links). I recommend """ Linktree.
In this way, your excited user, engaged and convinced by our project through our posts, will be able to click on our link and, in fact, enter into your funnel.
How to Create a Funnel on Instagram
Basically, once you have created a compelling feed that is passionate and builds relationships, the next step is conversion.
If you have an e-commerce the simplest route is, clearly, to insert the link of the online store in the profile biography.
Alternatively, you could create a dedicated landing page to collect user data and generate leads, creating a database of potential customers.
Tips and Tricks for Success on Instagram
It's essential to create a real community (if you buy followers who are not interested, it's all pointless).
To do this, target users and hashtags that are truly relevant to your business. These will start to comment on and interact with your posts, stories, and videos.
It's important to create a very precise editorial plan: photos, videos but also dedicated graphics perhaps with quotes and aphorisms that relate to what you do (where possible).
Be creative! Create small contests and competitions (even with real prizes).
Get in touch with micro influencers (and if you can, even prominent influencers) to advertise your activity to increasingly wider audiences.
A useful tip is also to create a consistent feed by trying to include content based on a single color tone (for example, for a hotel by the sea, you might favor a shade of blue).
When users start tagging you with your hashtag and geolocation (another important element), share their content on your page; they will be happy and highly engaged!
Last tip: once you have created many interesting stories, highlight them by dividing them into types of interest (customizable thumbnails will appear above your feed).
All this is a daily and complex job but if done well and consistently, it will lead to a significant increase in your brand awareness, that is the awareness people have of your brand!
Remember: use simple, young and modern language always in relation to the target of your users!
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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