What is Gastronomic Marketing?

Gastronomic marketing represents all forms of promotion for food sector venues and their dishes.

In Italy, since the 2000s, the food sector has literally exploded, and consequently, so has the marketing associated with it.

Gastronomic Marketing and Food and Wine Marketing

Gastronomic marketing falls within the broader spectrum of food and wine marketing. It includes gastronomic promotion (promotion of dishes) but also adds oenological marketing (wines and related products) and territorial marketing (promotion of the area).

Who is the target of gastronomic marketing? The foodies are food addict clients, meaning people who love quality food that is also linked to the territory. To do gastronomic marketing, it is necessary to provide experiences and not just cold technical sheets.

Advantages and Strategies of Gastronomic Marketing

Engaging in gastronomic marketing means increasing one's brand awareness and trying to boost the sales of certain gastronomic products.

Gastronomic marketing comes in many forms and takes advantage of Italians' strong inclination towards, and especially that of foreigners for, the so-called food and wine tourism, which is always very popular.

To engage in gastronomic marketing it is important:

• To communicate the product linked to the territory and to the experience associated with it (experientiality).
• To avoid being predictable: offer beautiful images but also human warmth with smiling staff and moments of everyday life.

Transmit values of hospitality and propose unique selling propositions that only you can offer.

Offer zero-kilometer products and environmental sustainability (the go local approach).

Like all marketing and web marketing strategies, gastronomic marketing is implemented on various platforms such as social media (especially Instagram) and modern, functional websites.