What are shopping goods

Shopping goods are products for which the consumer, when making a purchase, carefully selects certain criteria.

They are consumer goods that relate to the sector of home appliances, hi-fi systems, photographic equipment, clothing.

Consumers involved in purchasing this type of product have different characteristics:

• Limited knowledge of the products they intend to buy;
• The products have a higher price compared to the average;
• Their purchase is infrequent;
• The products are located in a limited number of retail stores.

Hence, when it comes to these types of products, consumers are willing to invest time in researching information about the different alternatives available in the market.

Types of consumer goods

Based on consumer purchasing habits, there are two distinct types of consumer goods:

• Convenience goods: also called convenence goods, where consumers buy them without much thought as per their desire;
• Shopping goods: referred to, as we have already said, shopping goods and are special or exclusive items.

Unlike convenience goods, shopping goods require a greater involvement of emotions.

When purchasing a product that falls into the category of shopping good, a consumer tends to think about all the variants of price and brand categories to make the right choice.