What are public relations

Public relations, or PR, are communication strategies aimed at developing relationships and facilitating communication between companies, organizations, and institutions with their respective users or customers.

The recipients of the communication are called audiences, categorized through different characteristics and divided into:

• Internal audience: employees or executives of companies and businesses;
• External audience: clients, users, media outlets.

Today, a new technique has emerged in the field of public relations: Digital PR.

They share the same goal as traditional ones, but they operate online and communicate via bloggers and influencers, getting your brand talked about and creating the right connections.

Why is Public Relations Important?

Public relations focus on the visibility of a company, a brand, or a trademark.

They are very important for effectively communicating the message that one wishes to convey to the user and can support your business in multiple ways simply and quickly.

They are the right tool to express the true essence of a brand and encourage the media to spread stories, lending credibility to the intended message.

It is crucial that the communicated message manages to solve a problem or meet a need of a user (traveling, staying fit, entertainment, shopping).

In essence, thanks to public relations, it is possible to make customers understand that our product or service is not just better than any other product but is different, original, and more effective compared to competitors.

What are the objectives of public relations?

Public relations have several objectives:

• Spread the popularity of the company and its products;
• Improve corporate image;
• Engage and gain social consent from the community on the company's projects;
• Earn credibility from the public;
• Distribute advertising in a positive and effective way.

Public relations develop through organizing events and sponsorships, connecting the company or product with its audience.