Outbound marketing encompasses the main traditional methods of product promotion.
Therefore, outbound marketing refers to that aggressive marketing which involves a direct action by the company and attempts to convince the user to purchase a product or service. For this reason, it is also called interruption marketing because it interrupts the user's activity with the aim of persuading them to make a purchase.
Inbound marketing also falls under so-called push marketing, a sales strategy that relies on direct actions targeted at customers.
Types and characteristics of outbound marketing
Examples of outbound marketing include:
- Television and radio commercials.
- Website pop-ups.
- Billboards and all forms of traditional graphic advertising.
- Cold email marketing, that is, the kind that does not involve using already filtered lists.
Difference between inbound marketing and outbound marketing
We have already talked about inbound marketing, and the fundamental difference lies in the company's action. In inbound marketing, the company seeks to intercept a latent or expressed need of the user, through modern communication channels such as Facebook and Google ADS, or through the creation of interesting content (a blog).
Outbound marketing, on the other hand, tries to create desire and need out of nothing to push the user who was "doing something else" to make a purchase.
Outbound marketing is an excellent tool for small projects and, as mentioned in the article on inbound marketing, it is a type of marketing that complements the other. Together, with balance, they are able to generate complete promotions that are consistent with the company.
Ultimately, inbound marketing is a less targeted form of promotional marketing that is useful in cases of tight timelines, local projects, and the need to achieve tangible results quickly.
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