How to Sell Video Courses Online

Video content is all the rage on the web and social media. Video is currently the preferred format for users, both for its ease of consumption and its immediacy!

It is estimated that the revenue from the online learning niche or LMS (Learning Management System) will reach up to 240 billion dollars by 2020.

One way to manage and monetize this format is to devise a web marketing strategy based on video courses!

In many cases, video courses can truly become a source of business.

Why create and invest in online video courses

If you are a professional expert in a specific subject and you are starting to promote your first videos on social media where you explain how to do a certain thing, in line with your interests and passions.

The only problem is, you're not monetizing these contents.

If you already have a topic to discuss, you already know how to present yourself to the public, and perhaps you've already done a little market analysis to understand who you are addressing and how you should do it, then you're ready to offer your online video courses and start earning from them.

Advantages of online video courses

The main advantages of video courses are:

• Maximum flexibility for the user (they can use it whenever they want, without time constraints and schedules);
• Speed of consumption and memorization for those who view the video content;
• Simplified learning.

The advantages for those who create online video courses, on the other hand, include:

• The possibility to create one's own business or an extra income;
• Creation of a real passive income (once the online video course is designed, it just needs to be promoted).

How to create an online video course

We said it earlier, the main phases to create and develop an online video course are:

• Strategic research of the topic;
• Market research to understand how to present yourself and to which target;

Once these preliminary operations have been completed, which are essential for developing an online video course, we move on to the operational part.

To create valuable content and professional video courses it is necessary:

• Use a good video camera or a high-performance smartphone and a microphone to properly amplify the audio of your video lesson;
• Create a tone of voice that aligns with your target audience;
• Make an outline of the topics to be discussed in the lesson;
• Become increasingly natural on video and find your own unique and inimitable style;
• Learn to manage moments of silence and pause.

Now there are two choices:

• Use an existing platform to sell your video courses and earn a percentage on sales;
• Create or modify your own website to directly sell online video courses on your platform.

Best programs for video editing

After recording your video lessons with a camcorder, before uploading them to the streaming platform, you need to edit them with professional video-editing software.

Among the best we recommend:

• Filmora
• Adobe Premiere
• VEGAS Pro
• iMovie (only for Apple computers)
• Final Cut Pro (only for Apple computers)

Selling online video courses through a third-party platform

If you don't want to promote your video courses and are content with using a platform that allows you to host your content, excellent alternatives include:

• LifeLearning
• Udemy
• Corsi.it

These three options are great for earning from the video courses you've prepared, but the net profit will never be quite high, as the video lessons will be sold at low prices and you'll only take a small percentage of the sales.

An excellent system for getting started in the world of LMS.

How to Sell Online Video Courses with Framework360

A simple and innovative way to create and manage an online paid video course platform is to use the Video-course sales system of Framework360 that allows you not only to create real interactive modules but also to manage actual online lessons with PDFs, ZIPs, podcasts and other useful content to complete the online learning experience.

All through modules that are easily editable via the fast and essential editor, with the presence of a reserved area only for those who have already purchased a package.

Framework360 is the first complete digital marketing platform, which will help you create and manage your personal e-commerce site through numerous but intuitive screens and windows, in total autonomy of choice.

This will indeed give you the opportunity to access a customization section with all the tools needed to configure your personal site.

After comfortably registering at the following link and thus creating your environment, you will be ready to start.

You will indeed be able to choose a theme for your website and start uploading your video courses.

How to Promote Your Online Video Course Platform

Here are the ideal steps to promote an online video course selling platform:

1. Sponsored campaigns on social media: At the outset of the project, a massive strategy for sponsored campaigns should be prepared for Facebook, Instagram, and Tik Tok (where necessary). These ADS will be targeted based on your ideal user base.
2. Creation of a strategic landing page: The ADS will lead to a landing page (squeeze page or sales page). A great idea for the landing is to include communication that leads the user to click on a button aimed at subscribing to a newsletter in order to receive a free webinar.
3. Creation and management of acquired leads: after users have been enticed by the free material, it will be possible, through newsletters, to prompt them to purchase more in-depth material.

The creation of this funnel will finally lead to the landing of our potential customer on the video-course platform!

To succeed in this field, it is not enough to have a good product; it is necessary to establish a complete web marketing strategy integrated between newsletters, autoresponders, and sponsored campaigns.

Only then will you start to become known and the user will begin to trust you.

Once this is done, it will be much easier to increase sales of video courses and start your new business.

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