If you're thinking about starting your own personal sales website and if you're passionate about art, then an online shop for palettes and fine arts supplies will surely be the most interesting and suitable option for you.
Of course, before you begin it's good to know a few things about what it means to open an online store of this kind.
In this regard, below we will address the main themes and steps for a proper setup and management of a business like this, from organization to the actual creation of the e-commerce site, in which Framework360 platform will assist us further on.
Study your business
Firstly, you will need to define the individual items that you want to sell, as well as outline what is the product catalog, to be displayed on the site.
At the same time, a study on the target audience should be conducted, so it will be easier to define which products to procure and what services to offer.
Understanding the market you're operating in and being aware of the competition will be key to finding your niche.
Research the types, materials, and color palette combinations, and don't overlook other items in the industry; these will be important for ensuring that your business is viable in the market and capable of converting most of the website's user base into sales, as we will see later on.
You will need to identify, also by drawing inspiration from other online and physical stores, what are the characteristics that make a shop like this valid and functional, able to guarantee significant earnings if well-structured.
You should also pay attention to the prices you set for palettes and other fine art items you deal with.
The cost must indeed be evaluated based on many factors, foremost among them being management and shipping costs, two aspects not to forget if you want to ensure quality to the customer.
How to sell
Display your items with high-quality photos, accompanied by descriptions containing all the information that might be necessary for customers to purchase the right product for their needs.
All this will benefit your business, as presenting yourself with professionalism will lead you to gain more trust in a very short time.
Once you have created your sales brand, paying particular attention to how it presents itself, take advantage of tools to showcase your products, such as Google Ads and Please note that the URL within the anchor tag (`` tag) has been left unchanged as requested. Google Shopping.
With these, you can sponsor your business on the search engine in question, and moreover, you can ensure that your items appear among the first results after a relevant search in the field; this way, if a user were looking for, for example, a wooden roof covering, they would be immediately directed to what you offer, and attracted to your online store.
Try never to neglect direct communication with the customer, it will be important for increasing the good reputation of the site.
Where to sell
To sell roofing covers, you can rely on large third-party global marketplaces, just like Amazon, although the best choice will certainly be to opt for a your online activity, customized and managed by you in a 360-degree manner.
Creating an e-commerce will be easy and intuitive with Framework360, let's see how to do it.
Selling with Framework360
Framework360 is the first complete digital marketing platform that will help you create and manage, through numerous but intuitive screens and windows, your personal e-commerce site with total autonomy of choice.
This will indeed give you the opportunity to access a customization section with all the tools to configure your personal site.
After comfortably registering at the following link and thus creating your environment, you will be ready to start.
Let's now see how to do it.
After creating an account and registering your environment, you will have the possibility to install a dedicated plugin for e-commerce among the many offered by the platform, and start customizing and managing your site's preferences in a simple and intuitive way thanks to the left-hand navigation menu.
To learn more about all the steps for creating an e-commerce site, we invite you to consult our brief guide already available on our blog:
—How to open an e-commerce site with Framework360
For now, let's explore some features that might immediately serve us to set up our online sales business.
Inserting items for sale![]()
After installing the plugin, adding articles will be very simple thanks to the dedicated section.
On the left side of the screen, it will indeed be possible to find the aforementioned section as shown in the image, where products can be added with the designated button.
Once this is done, we will find ourselves on the actual page, ready to receive all the information we want to correlate with our article: from the image to the name itself, from price to availability in stock and to the description (available in more or less detail).
The settings, as you can see, are numerous and offer us the possibility to set up a varied and detailed shop, both in terms of basic information and more specific details and any promotions and discounted products.
With Framework360 you will also have a further vast number of tools at your disposal, such as the cross sell feature, in the checkout section.
This section will help you generate more sales, by recommending related products to customers, such as brushes or supports, but let's take a closer look at how it works.
Checkout
It is the last part of an e-commerce site.
It contains many details and is divided into different sections; below we will try to explore this functionality broadly to ensure we set it up and use it to its fullest potential.
It will be present under the "Website" heading and generally upon opening we might find a pre-set demo checkout page by the platform itself, which will be possible to modify based on our needs.
The first thing to note is the legend at the top, which will indicate the fields that customers must fill out as either mandatory or optional.
After that, there will be a list of programmable sections, starting with the data of the customer who is making the purchase, as can be observed in the image above.
Subsequently, in the same way, it will be possible to view and modify sections related to billing and shipping information, as well as choose the shipping and payment methods we want to make available.
The last section is the summary, where all the information and data entered up to this point during checkout can be displayed.
It will also be possible to add a personalized message at the time of checkout, for any indication deemed appropriate to let the customer know, and choose whether to include in the checkout all the products added to the cart during navigation on the site or not, distinguishing products that need to be purchased individually.
An additional feature to focus on is precisely that of "Cross Sell".
The cross sell essentially consists of a mechanism for suggesting other products related to those that our customer in question is purchasing.
The platform will therefore be able to choose to recommend products related to those in the cart or products manually selected by us, complete with an invitation message for the customer.
Everything in our case will serve, as previously mentioned, to encourage customers to purchase additional products related to their shopping cart.
Now that we have also seen some of the most useful and immediate features of the platform, you will be ready to study your business plan thoroughly and sell palettes and fine arts items through your new e-commerce site,
Good start!
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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