How to Sell Lip Gloss Online

The lip gloss is a very popular makeup item, especially among the female audience, practical to carry around and now almost a daily use for those who love body care and aesthetics.

This means that the market in question is full of earning opportunities and spaces to carve out for one's business, but at the same time also full of competitors, among which stand out big brands like Kiko and Wycon.

To build a functioning business, therefore, it will be necessary to plan every aspect, outline a business plan and know the sales aspects thoroughly.

In this regard, below, we will see the main points of sale to focus on more closely, as well as the main steps for creating and setting up your e-commerce site, all thanks to the platform Framework360.

The product

Firstly, you'll need to define what will be your product catalog, carefully selecting the items to deal with, and planning everything that revolves around them, from sourcing to shipping costs.

To procure your items, you will have various options to choose from:

• Selling white label products: this system will allow you to enter the market without having to deal with product production. You can rely on third-party companies from which to purchase unbranded products, to which you can then apply your e-commerce brand.

• Selling handcrafted products: alternatively, you could choose to produce lip glosses yourself, to then sell online under your own brand. To create handcrafted lip glosses at home, you can study your method through the numerous pieces of information now found on the web, making sure however also to respect the qualitative and regulatory standards of the market in question.

• Selling products of other brands: this will be an additional method that will allow you to enter the market immediately, but requires special attention in selecting products and their brands, carefully evaluating the demand, purchase cost and possible importation, as well as competitiveness with rival companies and brands selling such products; in this way, you can create an e-commerce specialized in reselling high-quality big brand products selected according to your target audience.

Concurrent with this, it will be automatic to conduct a brief but precise study on the target audience for your products, investigating by gender, age groups, and purchasing preferences.

Once these two aspects have been studied, we suggest you dedicate yourself to what will be the image of your business.

Create your brand and make yourself known

For the creation of a self-managed e-commerce platform, one of the first steps you will need to undertake is precisely branding.

This entails essentially defining what is the "character" of your business and online store, thereby creating a unique and distinctive design with its own logo, colors, and "tone of voice", through which you can communicate directly and efficiently with your audience.

The brand can indeed be leveraged to continuously add more value and uniqueness to the customer experience, including customization of product packaging if possible, making them useful for maintaining the quality of the item while also being appealing.

You will then need to capitalize on this brand to reach new audiences, thus becoming known and recognized in the market as an independent and reliable seller.

Utilize social networks!

Social media has become an essential tool for many types of activities and businesses.

Create a public profile through which you can display your products in photos and showcase your online shop or your new brand, reach your target audience and new customers, and don't forget to interact directly with them on these platforms, it will prove fundamental for the growth of your reliability as a seller.

Some social networks, such as Instagram and Facebook, also have sections dedicated to sales, respectively IG shop and Facebook Marketplace, which will help you and act as an intermediary to generate new sales directly from the audience gathered on the social networks themselves.

Collaborate with influencers in your field to best advertise your activity to their audience of followers, through promotions, discount codes, or gifts that the content creator will show to their followers; this will only serve to increase your sales and your reputation as a seller.

Where to sell

To sell your makeup and cosmetics products, you will have various options to choose from.

If you do not want to commit to creating and managing a sales website, you can rely on large marketplaces like Amazon, Etsy or even Zalando, thanks to its beauty section.

When you wish, as previously mentioned, to create a brand for selling and an independent e-commerce tailored to your ideas, then you can choose to create your own website, relying on the Framework360 platform, let's see how now.

Selling with Framework360

Framework360 is the first complete digital marketing platform that will help you create and manage your personal e-commerce site through numerous but intuitive screens and windows, entirely autonomously.

This will indeed give you the opportunity to access a customization section with all the tools needed to configure your personal site.

After comfortably registering at the following link and thus creating your environment, you will be ready to start.

Let's see now how to do it.

After creating an account and registering your environment, you will have the opportunity to install a specific plugin for e-commerce among the many offered by the platform, and begin to customize and manage your site preferences in a simple and intuitive way thanks to the navigation menu on the left.

To learn more details about all the steps for creating an e-commerce site, we invite you to consult our brief guide already available on our blog:

 — How to open an e-commerce site with Framework360

For now, let's explore some features that might be immediately useful for setting up our online sales business.

Adding items for sale

After installing the plugin, adding items will be very simple thanks to the dedicated section. 

In the left part of the screen, it will indeed be possible to find the aforementioned section as shown in the image, where products can be added using the appropriate button.

Once this is done, we will find ourselves on the actual page, ready to receive all the information we want to correlate with our article: from the image to the name itself, from the price to availability in stock and to the description (available in more or less detail).

The settings, as you can see, are numerous and offer us the possibility of setting up a varied and detailed shop, both in terms of basic information and for more specific details and any promotions and discounted products.

Particularly for the type of business we are discussing, we also recommend taking a look at the following feature, which could prove very useful in customer loyalty, namely that of campaigns and newsletters.

Campaigns with automations

This section will help us in creating campaigns with automations.

By opening the designated window, there will already be a demo campaign available to modify, or through the "Create new campaign" button it will be possible to create one from scratch.

When opening the newly created campaign we will need to initially establish its type.

Having just talked about loyalty, we might opt for an automation campaign of the "Newsletter" type.

We will therefore opt for sending an email compiled by us to our customer list.

From here, the programming options will take care of establishing all the following automatic operations we have indicated, based on the passage of time or actions performed by the customer themselves on their device.

For example, we could choose to resend the email, or an SMS, if within a span of two hours the previous one had not been viewed.

All this will enrich both the selling and buying experience for the customer, structuring your e-commerce in an ever-improving way.

Now that we have also looked at some of the most important and immediate functionalities of the platform, you will be ready to study your business plan well and sell lip gloss through your new e-commerce site,

Sure, here is the translation with the HTML tags preserved:

Good start!