Opening a cookie sales business is undoubtedly a delicate process that needs special attention, but with the right care and planning, it can turn out to be less complicated than one might expect, and at the same time very profitable.
Of course, before we begin we must clarify a fundamental point: for an online food commerce, great care must be taken to correctly follow the current regulations in this field, all the requirements and any licenses necessary to be considered suitable sellers.
To this end, we advise you to plan this section also with the help of an expert consultant, so as not to overlook any detail.
In the following, we will explore the main points of this business, on which to focus more attention and invest resources, as well as the steps for creating and configuring your personal e-commerce site, all thanks to the platform
Framework360.The product
The first step for proper business planning will be to define the product catalog.
This simply means that you will need to understand and establish which products to sell, and therefore procure them for setting up the catalog.
In this regard, we advise you to pay attention to those more appreciated and purchased by the public, whether they are domestic or possibly imported, to promote a greater variety of choices in the shop, and to give your store a distinctive character.
This detail will play a fundamental role in what is the engagement of the target audience, i.e., giving a concrete reason for customers to choose and prefer your business over another.
You may also include handcrafted products, made by yourself or trusted producers; the important thing will always be to ensure quality and take care of customer health, from both a food and allergenic standpoint, as well as from a regulatory perspective.
Find your market niche
You could start testing your hobby right away by collecting feedback from the people and consumers closest to you, to understand which direction to develop your future business.
Study the market and the feasibility of what you will sell and ask yourself: is there a market niche suitable for my offering? And consequently, who will I be selling to?
Investigate the food sector and your niche, discover trends and create your own identity.
We recommend creating a real brand identity around your online cookie store, in order to facilitate communication with customers and make it more immediate.
Your shop should not be just any cookie store, but that particular store, with certain specific characteristics.
Analyze your marketing, your logo, your colors, your way of communicating (tone of voice) and create the perfect image of your shop, also tailoring the customer experience (buyer experience) to suit individual needs, for example with customized packaging that's sustainable and enhanced with business cards or free gifts.
This image can also be fully leveraged for communication through social media pages.
Leverage social networks
Social media has become an essential tool for many types of businesses and activities.
Create a public profile through which to showcase your products in photos and display your online shop via your brand, reach your target audience and new customers by interacting directly with them on these platforms; this will prove fundamental for the growth of your reliability as a seller.
Some social networks, such as Instagram and Facebook, also have a dedicated selling section, respectively IG shop and Facebook Marketplace, which will help you and act as an intermediary to generate new sales directly from the audience gathered on the social networks themselves.
Use it, for example, to sell packages of products or even single items, also with the help of sponsorship campaigns targeted at your audience.
Where to sell
To sell your sweets and candies, you will have two alternative ways: rely on large marketplaces, such as Amazon, if you want to sell individual products without having to worry about anything other than the sale itself; or create your own e-commerce independently, so as to perfectly manage your activity in a comprehensive manner, taking care of every aspect so that it aligns flawlessly with the idea of your brand.
Some good examples of online cookie and bakery shops that could also provide inspiration include Infermentum or Nonnamargherita.
Do not worry, for the creation of your online shop, Framework360 will meet you halfway, let's see how.
Selling with Framework360
Framework360 is the first complete digital marketing platform that will help you create and manage, through numerous but intuitive screens and windows, your personal e-commerce site with total autonomy of choice.
This will indeed give you the opportunity to access a customization section with all the tools needed to configure your personal website.
After comfortably registering at the following link and thus creating your environment, you'll be ready to start.
Let's see how to do it now.
After creating an account and registering your environment, you will have the possibility to install a specific plugin for e-commerce among the many offered by the platform, and begin to customize and manage your site preferences in a simple and intuitive way thanks to the navigation menu on the left.
To find out more details about all the steps for creating an e-commerce site, we invite you to consult our short guide already available on our blog:
— How to open an e-commerce site with Framework360
For now, let's explore some features that might be immediately useful for setting up our online sales business.
Adding items for sale![]()
After installing the plugin, adding items will be very simple thanks to the dedicated section.
On the left side of the screen, it will indeed be possible to find said section as shown in the image, where you can add products using the appropriate button.
Once this is done, we will find ourselves on the actual page, ready to receive all the information we want to correlate with our article: from the image to the name itself, from the price to the availability in stock and to the description (available in more or less detail).
The settings, as you can see, are numerous and offer us the possibility of setting up a varied and detailed shop, both in terms of basic information and for more specific details and any promotions and discounted products.
To make the buyer experience even more unique for your e-commerce clientele, and to build a loyal community, we recommend taking advantage of the many other sections of the platform.
Among the most important aspects in this field will be the one related to the newsletter: let's discover how to use it.
Campaigns with automations
This section will assist you in creating campaigns with automations.
When opening the dedicated window, a demo campaign will already be available for modification, or through the "Create new campaign" button it will be possible to create one from scratch.
Upon opening the newly created campaign, we will initially need to determine its type.
Having just discussed loyalty, we might opt for an automation campaign of the "Newsletter" type.
We will therefore opt for sending an email that we have compiled to our customer list.
From here, scheduling options will take care of establishing all subsequent automatic operations as indicated by us, based on the passage of time or actions performed by the customer himself on his device.
For example, we might choose to resend the email, or an SMS, if within a two-hour time frame the previous one had not been viewed.
All this will enrich both the selling and buying experience for the customer, constantly improving the structure of your e-commerce.
Now that we have also seen some of the most important and immediate functionalities of the platform, you will be ready to thoroughly study your business plan and sell cookies through your new e-commerce site,
Good start!
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
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