How to Sell Cakes Online

First and foremost, the name should be easy to remember and spell, but also distinctive compared to the competition. You might opt for a name related to your product or area of origin, or aim for something more original and creative.

Once you have chosen the name, you will need to create your logo. Here again, it is important that it is easily recognizable and has a style consistent with the image you want to project for your business. If you lack graphic skills, you could seek help from a professional or use online design platforms like Canva.

Remember that the name and logo of your business will be the first thing your customers see when they visit your website, so they must convey professionalism and reliability.

• Aim for a name that is easy to remember and distinctive
• Create a recognizable logo consistent with the business's image
• Seek help from professionals or use online design platforms

Create your website or social media page for sales

Once you have chosen the right platform for your online sales business, you will need to focus on creating your website or your social media page. This step is crucial as it represents your online storefront and must be able to capture the attention of your customers.

Website

If you decide to create a website for your online sales, Framework360 offers all the necessary tools to do so in an easy and intuitive way. After registering with the platform and creating your environment, you can install a specific e-commerce plugin from the many offered by the platform and start customizing and managing your site's preferences.

Adding items for sale will be very easy thanks to the dedicated section. You will be able to add products with the appropriate button and enter all the information you want to correlate with your item: from the image to name itself, from the price to the detailed description. You will also have the opportunity to set up a varied and detailed shop, both in terms of basic information and more specific details, including any promotions and discounted products.

Social media page

If you prefer to use a social media page for your online sales, you will first need to choose which platform to use among the main ones like Facebook, Instagram, Twitter, or LinkedIn. Once you have chosen the right platform for your business, you will need to create a business page and customize it with information about your cakes, captivating images, and prices.

Make sure to regularly update your social media page with new photos of your products, any special offers, and news about your business. This way, your customers will always be informed about the latest updates and will be able to make purchases directly from your social media page.

• Useful Links:
• Registration to Framework360
• How to open an e-commerce site with Framework360

Photographing your cakes in an attractive way

When it comes to selling cakes online, product photos are crucial for attracting and convincing customers. Here are some tips on how to photograph your cakes attractively:

Natural light

Natural light is the best for taking detailed photos of your products. Try to place your cake near a window or in a bright spot. Avoid using your camera's flash as it can create unwanted shadows.

Neutral background

Choose a neutral background like a white table or cream-colored tablecloth to make the color of your cake stand out. Avoid overly elaborate backgrounds that can distract from your product.

Focal point

Choose a focal point for your photograph, such as a cut slice of cake or a special decoration on the surface of the cake. This way, you can show your customers the texture and quality of your product.

Framing

Try to vary the framing of your photograph to make your photos more interesting. Get closer to the cake to better showcase the details or try taking a photo from above to show the entire cake.

Edit the photo

Don't be afraid to edit your photos to improve their quality. Choose a photo editing program like Adobe Photoshop or GIMP, and adjust the brightness, contrast, and color balance to bring out the best in your cake.

• Use natural light for your photos;
• Choose a neutral background;
• Choose a focal point for your photograph;
• Vary the framing of your photograph;
• Edit photos to enhance their quality.

Remember that a good photograph can make the difference between a cake sold and one left on the virtual shelf. By following these tips, you can create appealing images of your products that will catch the attention of customers.

Setting prices and payment methods

After listing the products for sale on your website with Framework360, it is important to establish an appropriate price and the available payment methods for your customers.

Finding the right price

To set the price of your products, you must consider various factors such as:

• The cost of materials used in product manufacturing
• The general overhead costs of the business, such as rent, utilities, staff, etc.
• The competition in the market
• The desired profit margin

In addition, you should also consider offering discounts or special promotions to your customers. For example, you might offer a 10% discount on the first purchase made on your website or a bundle of products at a discounted price.

Remember that the price must be competitive with the competition and the value of your product. In this way, you will be able to attract new customers and retain those already acquired.

Payment methods

In addition to the price of the products, it is important to offer your customers different payment methods to facilitate the purchase. With Framework360, you can choose from the following options:

• Credit card payment: customers can pay online with their credit card, using a secure and reliable system.
• Cash on delivery: customers can choose to pay in cash directly at the time of product delivery.
• PayPal: this option allows customers to pay through their PayPal account, without having to enter their credit card details.

Furthermore, Framework360 also offers the possibility of integrating other forms of payment such as bank transfer or cash on delivery, depending on the needs of your business.

Make sure to provide your customers with all the necessary information regarding the available payment methods on your website. This way, they will be able to choose the one that best suits their needs and will be more likely to complete the purchase.

Promoting your business: advertising, discounts, and promotions

After setting up your e-commerce site with Framework360, it's important to promote your business in order to increase sales and reach a wider audience.

Online advertising

Online advertising can be a good strategy to promote your business. You can use Google AdWords to create paid ads that will appear in search engine results like Google.

Besides, you can use social media such as Facebook and Instagram to advertise your products through sponsored ads. This option allows you to select the user target for showing the ads based on age, interests, location, and more.

Discounts and promotions

Discounts and promotions can be an effective way to encourage customers to make a purchase. For instance, you might offer a 10% discount on the first purchase or free shipping for orders over a certain amount.

In addition, you can organize seasonal promotions or those tied to specific events such as Christmas or Valentine's Day. For example, you could offer a 20% discount on all Christmas cakes during the Advent period.

Loyalty programs

Loyalty programs are an excellent strategy for retaining customers and increasing long-term sales. For example, you could offer one point every time a customer makes a purchase, and after accumulating a certain number of points, the customer receives a discount or a free product.

Promoting your business is essential to attract new customers and increase sales. Use the tools provided by Framework360 like Google AdWords and Social Media to advertise your products, offer discounts and promotions to encourage purchases, and create loyalty programs to retain customers.

Ensure customers receive accurate and ready-to-ship orders

Once you have listed products for sale on your e-commerce site, it's important to ensure that customers receive exactly what they ordered. This can be done by following some simple but important rules.

1. Clearly specify customization options

If you offer customization options for your products, such as a message or design on a cake, make sure to clearly specify these options during the purchasing process. Also include a field for buyer's notes where they can indicate any special requests.

2. Confirm the order with the customer

After the customer has placed an order, send a confirmation via email or SMS to confirm the list of purchased products and any customization options (if applicable). This way, the customer can check if there are any errors or inconsistencies in their order.

3. Adequate packaging

The correct packaging is essential to ensure the delivery of products in perfect condition. Make sure to use sturdy and secure packing materials to protect the products during transport. For instance, if you sell cakes online, consider using special cake boxes and supports to prevent them from moving inside the box.

4. Shipment tracking

Offer your customers the ability to track their shipment of their orders. This way they can have a clear idea of when the product will arrive at its destination. Also include a contact or live chat to answer any questions regarding the status of the shipment.

• By respecting these rules, your customers will be satisfied with their purchases and will return to buy from you again.
• Furthermore, you will receive positive feedback and reviews that will attract new customers to your e-commerce site.

Always remember that customer satisfaction is the key to the success of your online business!

Receiving feedback from your customers and continuously improving.

Once you have launched your online sales business, it's important to receive feedback from your customers in order to continuously improve your service. By doing this, you can meet the needs of your customers and maintain a high level of satisfaction.

To receive feedback from your customers, you can use different strategies:

• Customer satisfaction surveys: send a survey to your customers to evaluate their shopping experience on your site. Ask them to rate the usability of the site, the quality of products, and the customer service.
• Product reviews: ask your customers to leave a review on the products they have purchased. This will not only give you an idea of the quality of your products but also encourage other users to purchase your products.
• Social channels: use social media to interact with your customers and get feedback. Respond to your customers' questions and ask them what they think about your service.

Remember that it is important to consider your customers' feedback and act accordingly to improve your business. For example, if many reviews indicate that a certain product needs improvement, consider making the necessary changes.

By using Framework360, you will have all the necessary information to improve your service thanks to advanced analytics and reporting features. Monitor key metrics like conversion rate, average time spent on site, percentage of abandoned carts, and adjust your approach accordingly.

In summary, receiving feedback from your customers is an essential activity to ensure the growth of your online business. Use different strategies to obtain feedback from your customers and act on the information gathered to continuously improve your service.

Receiving feedback from customers is one of the most important activities when managing an online store. Through the use of tools such as customer satisfaction surveys or product reviews, it's possible to collect extremely valuable information about your products and services. Carefully listening to customer suggestions will help you identify weak points that need improvement and may also help in spotting new opportunities to focus on.

Never underestimate the importance of your customers' feedback: on the contrary, make every effort to collect it and use it to improve your business.