How to make a landing page

We have already seen what a landing page is, explaining that it is a special web page capable of attracting leads (that is, potential customers) who are interested in your services.

There is therefore a difference between a classic website, a blog, and a landing page.

The website is the collection of multiple web pages and its main purpose is to create an online image of the brand, the blog, as seen, is a type of dynamic website that is constantly updated (with posts), and finally, here is the landing page.

Now let's take a closer look at what it is and understand how to create a successful landing page.

Fundamental elements for creating an effective landing page

First of all, the landing page is, in most cases, composed of a single page.

Let's take a closer look at how a landing page is presented:

• No menu: almost all landing pages do not have a menu in the header. This happens because it is essential to avoid as much as possible leaving the page, maximizing especially the percentage of users who will instead click on the call to action (the button) or register in the form. The only goal: keep the bounce rate very low;
• Super persuasive copy: the strength of the landing page lies in the quality of the texts. The copy is designed to solve a problem through the company's products or services. The sole purpose of this type of website is to convert the user into a potential customer! Titles, bullet points, and descriptive text will all be carefully crafted to achieve this goal; special offer announcements are also frequently present;
• Testimonials and reviews: the social proof that Robert Cialdini talks about is expressed at its highest levels on landing pages. Fundamental elements are the
reviews from those who have already tried the product or service and the partners' logos with whom you collaborate. Both are an excellent way to say: here's who I've already worked with!
• Form and call to action: the form (the fields where you can enter personal data that will be automatically sent to your email) is usually at the top of the landing page (above the fold) and is one of the most important tools for creating an effective landing page. The call to action, the button that leads elsewhere, should instead also stand out graphically (for example, with colors different from other elements) compared to the entire structure;
• Engaging visual: landing pages use provocative or highly engaging images. Alternatively, demonstration videos also work very well.

Types of landing pages

There are different types of landing pages that essentially differ based on the main objective for which they were developed.

The conversion process is achieving a specific goal and is fundamental to determining the purpose of a landing page.

There will be a conversion that leads to acquiring contacts and a conversion that, instead, leads to profits and direct sales.

• Squeeze page: these are landing pages specifically developed for lead creation and development (lead generation). Usually, the squeeze page (literally, page to squeeze) prominently features the form which has fundamental importance. In fact, the The goal of a squeeze page is data acquisition (name, email, or phone) which will be used later for sales. In this type, it is important to emphasize scarcity (another principle of Robert Cialdini). Therefore, it is possible to include a countdown or elements that encourage clicking and leaving data as quickly as possible (e.g., limited offers, scarce spots). On the squeeze page, there are often elements that entice the user to leave their data (examples include free e-books or PDFs, product trials, and introductory videos, just to name a few). These tricks are part of the so-called lead magnet (a magnet to attract users and consequently contacts);
• Sales page: as can be understood, this second type of landing page has an even more complex objective, namely a macro conversion: direct sale from the page. There will be no form but a call to action aimed at lead the user to checkout (to the page that leads to payment via PayPal, credit card or other methods).

Where does the landing page fit in the purchase process?

In general, as we have already seen, the landing page is positioned in the conversion phase.

So if, upstream, there is an advertisement (Google ADS or Facebook ADS), i.e., the promotion phase, the user will land on the landing page and effectively start the conversion phase.

How to create a landing page with Framework360

If you want to develop a landing page, you will surely have a product or service to promote, and above all, you will want to sell and increase your potential customers!

Like all types of websites, the landing page can also be developed in many different ways.

The platform Framework360 will help you with this, a new, simple, and very effective solution.

In fact, you will be able to create and set up the structure of your landing page directly from the "website" section by adding a new page in the corresponding section.

This way you can move to Framework's visual builder, which will allow you to configure the page as you wish thanks to the "general blocks" provided.

Once created, you can use the page as a "landing page" through the link returned by Framework360, which, when placed on advertising platforms, will consequently direct users to the landing page you have just created.

For any clarification on the steps to follow during creation, we recommend consulting the short tutorial videos available on our YouTube channel.

Thanks to the speed of the landing pages created with this technology and the advanced mail automation and tracking features, the landing page becomes a true tool for lead generation.

Not only that, direct sales will also be simplified on this platform, which includes e-commerce functions as well as tracking of many elements and funnels designed both textually and structurally.

The evolution of the landing page reaches very high conversion levels, and both graphic and functional customization combine with all the advantages of a complete platform natively designed for user conversion.

Start taking advantage of this new marketing option right away and apply it to your business!