How to Make a Funnel

The term funnel or sales funnel refers to a sales strategy, based on a multi-level process that the potential customer must go through, via some well-designed content that leads them to perform one or more specific actions. 

Hence, funnel marketing is a multi-stage procedure, during which it is necessary first to attract the user, provide them with a useful reason to be interested in the product, and towards the end, try to get them to complete the action, namely the purchase of the product.

The type of purchase or how much the user intends to spend does not matter; in fact, all users follow a fairly similar path when it comes to deciding what to buy.

Phases of the purchasing process

Recognition of the Need: for example, let's assume your car has broken down, so you have the need for a new vehicle. Should you opt for a Panda, an SUV, or a minivan?

Information Search: identifying a need or want triggers the search for additional information. Thus, depending on the issue, gathering information can take various forms, including:

• Consulting online reviews and opinions
• Asking friends for advice
• Visiting stores to look for deals

The methods for acquiring information vary based on the type of purchase;

Evaluation of Alternatives: after conducting the information search, users typically compare the different options.

Purchase Decision: the purchase decision is the final piece of the previous phases.

Post-Sale Behavior: Finally, one cannot think that the sales process is concluded simply because a purchase decision has been made. In fact, what happens after the sale can be equally important in regards to what occurred during the preceding phases.

How to create content for the funnel

Now that the decision-making process, which a customer undertakes in the purchasing process is clear, it is possible to use this knowledge of the buying process to create the funnel, using content that attracts users at every stage. 

How to realize a funnel

A funnel is always depicted as if it were a funnel divided into various levels, representing an action that the potential customer must carry out. Realizing a funnel means moving beyond the required stages to persuade a potential customer to purchase a specific product or service.

Customer Acquisition: This can mainly occur through email marketing, Facebook advertising or Google. It's not crucial how users arrive, but it is appropriate to do so in a contextualized manner, meaning knowing how to communicate with users based on their interests and needs, increases the likelihood of being able to intercept them and have them go through the funnel.

Engage: At this stage, meaningful content comes into play that has the task of stimulating the user’s interest and convincing them to take an action.

Involve: It is important to increase the interactivity of the previously interested user and engage them towards our product or service.

Convert: when the user starts to trust the company, only then will they be able to make a decision and thus conclude the sale.

4 Keys to creating a sales funnel

1. Analyze audience behavior: to realize an optimal funnel it is appropriate to know your customer. So the more you know your audience, the more efficient the funnel will be.
2. Capture your audience's attention: it is necessary to create content capable of attracting the attention of the target audience.
3. Create a perfect landing page: For a sales funnel to work, it must have content that leads the user towards an irresistible offer, which can be achieved through a landing page.
4. Staying in touch with users: it's important to monitor new customers acquired and ensure they are satisfied with their purchase.

The sales funnel is an excellent strategy, it proves very useful for methodically selling products and trying to make sales automated.

Therefore, to create an effective funnel, the secret is to provide the user with trust, because no one buys from a stranger or someone who isn't able to demonstrate their value.