How to Increase the Likes on Your Facebook Page

To understand how to increase likes on your Facebook page, it is essential to think like Zuckerberg's social network algorithm does.

The Facebook algorithm called EdgeRank (actually, since 2011 this has been accompanied by other more advanced and intelligent algorithms) thinks in a simple way: I'll show more posts from a certain page if you're used to visiting it.

Furthermore, it assigns a value to the individual post and the page based on the interactions it receives.

Not only that, but a like on the post is valued less than comments are.

So posts with many comments win over posts with many likes!

Once you understand the logic of how the Facebook feed works, let's discover the main useful tips for increasing likes on your page.

Useful tips for increasing likes on Facebook: the basics

There are many ways to get new likes on your Facebook page: you can acquire likes for free, or you can do it through sponsored campaigns, but let's take it step by step.

Some tips may seem trivial, but they are actually important for creating a solid fan base and landing a user on a professional and well-maintained page.

Before thinking about how to expand your circle of users, take care of every detail of your page:

• create and/or add a nice logo and an effective cover photo
• include the information of the page such as phone numbers and email, and if you have one, insert the link to your website in the button that Facebook provides at the top right (if you don't have a website yet, you can include either the number or the email)

IMPORTANT: don't forget to give your page a simple and striking name and a simplified link. It's called a vanity url.

To change the URL of your Facebook page, simply go to settings - general information section and modify the username.

Once you have taken care of the graphics and basic information of the page, it's time to start posting!

Create a professional editorial plan and post at precise times that are strategically chosen (check the insights data, i.e., the Facebook statistics).

Many studies discuss the best times to post on Facebook, suggesting between 12 PM and 3 PM for increased exposure, although as mentioned, these can vary greatly depending on the industry.

Now let's delve deeper.

How to increase likes on Facebook: online and offline factors

If you have a website, it may be important to create a virtual bridge between your Facebook page and the content on your site.

If you have a blog section, for example, give readers the chance to like your page at the end of an article. The classic "if you liked the post, like my page"!

Not only that, take advantage of every opportunity to promote your page: email signatures, social media links in newsletters, links on business cards, and if possible create QR codes that lead to your page.

In short, use all the tools at your disposal to promote it!

• Remember: generally speaking, quality always wins! If you create an interesting editorial plan, users will start interacting with you and, as a result of a chain reaction, other new users will begin to follow you!

Post regularly and at carefully planned times, always publish interesting and non-trivial content.

Include in your editorial plan captivating photos, aphorisms and motivational phrases related to your field, and glimpses into the daily life of the staff.

In certain sectors like entertainment, videos and especially live streams (Facebook live broadcasts) work very well. These contents build relationships with users and rapidly increase interactions, especially the Please note that I have left the last sentence incomplete just as it is in the source text provided. comments on your posts!

Indeed, you are effectively creating a community that starts to interact with you. To engage your readers, create contests (small competitions like having them publish user-generated content for example), name the most active fans, ask questions and run polls!

Certainly at the beginning, you might have some difficulty navigating through editorial plans, studying audience insights and creating relevant and professional content: click here to request consultancy services from the social media managers at Marketing Studio.

How to increase Facebook page likes through sponsored campaigns

At a certain point, just managing your page correctly and carefully is not enough anymore.

Facebook actually favors and rewards sponsored content, meaning posts that are promoted by paying.

We will not analyze here how to create a sponsored campaign on Facebook, but let it suffice to say that Inserting a Facebook ADS strategy into one's editorial plan almost always leads to an increase in likes, if set up correctly.

The matter is quite simple.

The goal of a sponsored campaign is to engage new users, through well-thought-out strategies, to interact with the sponsored post. If the campaign's objective is to increase page likes, (there is even a specific function for this in the Facebook ADS Business manager) there will be a like button that will lead to an increase in the fan base.

Not only that, but interactions on a sponsored post are, on average, higher than those on an organic post.

It's not guaranteed that these people will like the page (by actually interacting with the post), but you can encourage them to do so using the invite button, which appears when you check comments and likes on the post (and perhaps by responding and interacting with them in turn).

In conclusion, increasing the likes on your Facebook page is not simple but if you follow the page consistently and attentively, gradually, these will grow and by incorporating a Facebook ADS strategy, you can definitely achieve significant results in a short time!

No to fake and purchased likes! Yes to a solid fan base and people who are genuinely interested in you and your content!

Leverage Framework360 for your Facebook page

As we also mentioned earlier in the article, linking your Facebook page with your website could significantly increase the growth potential of the page itself.

Framework360 will come to your aid in this regard, offering an innovative and comprehensive platform for all things digital marketing, giving you the ability to create, configure, and manage your personal website without needing skills in web building or programming.

With your website, you can create more links to your Facebook page, converting web traffic into profile visits, especially through a blog, which you can set up easily and effectively with Framework360 using the dedicated plugin inherent in the platform, among the many made available.

The platform indeed offers a section of plugins for the integration of various services, including one for Facebook.

In fact, you will be able to install a plugin that will allow you to integrate Facebook information and services directly into your account, or to link direct messages, synchronize lead form databases, or even manage your ad campaigns.

Furthermore, Framework360 has a Web Tracking module, with which it is possible to gather information on visitor conversions on websites, and within which you can carry over the ID of the > Facebook Pixel (a tool that collects data to track the actions taken by visitors on your website based on cookies), and also use the API (through a token generated by Facebook Business Manager). Once this is set up, you can tell Framework360 what to track, with the objectives section, and have reports of the tracking you set up on the Facebook manager screen.

With this, you can then go to your conversion campaigns, and optimize them based on the collected data, fine-tuning your target audience.

Try Framework360 for growth on the web and on Facebook