Increasing followers on Instagram has become a fundamental operation to succeed in Zuckerberg's social network.
We start from a basic concept: like all web marketing activities, increasing followers on Instagram is the result of tests, experiments, studies, and attempts.
In any case, there are specific techniques and important tips, as well as basic principles that allow you to quickly increase your Instagram followers.
How to increase followers on Instagram: basic principles
Before discussing actual specific techniques and more or less mechanical ways to increase followers on Instagram, it is important to talk about how your business profile positions itself in the market.
To do Instagram marketing, in the end, means to do marketing in every respect, therefore it is the result of following the same logics:
- Having a clear and as specific as possible target audience;
- Positioning in a market niche that is as unsaturated as possible;
- Clear communication with a well-studied tone of voice and inspirational content for users;
- Differentiating from the competition: it is essential to have a well-defined Unique selling proposition. On Instagram, you can highlight your own Unique selling proposition with a clear and specific bio, and targeted and impactful copywriting for your target audience.
- Use the right hashtags: it may seem obvious, but a good hashtag, placed in the specific post, can really boost interactions and comments on your post. Consequently, you will have more potential real followers who will follow you. Some useful tools for choosing the right hashtag include: https://www.all-hashtag.com/ and https://top-hashtags.com/, as well as the application https://www.tagsforlikes.com/.
- Start following the hashtag "#firstpost". This hashtag is often used by new users who are looking to significantly and quickly increase their followers. In this context, these users are very likely to follow you back once they see a new follower;
- Following hashtags that are targeted to your business;
- Selecting profiles that could potentially follow you back with discretion, and then following them (profiles that have more followings than followers or those who are inferior in relation to your fan base are excellent);
- Periodically, to avoid increasing the number of people you follow too much in comparison to your followers, use various tools and applications easily found on the web to unfollow those who do not follow you back.
- Telegram groups: these are groups on Telegram that are created with the purpose of exchanging likes and reciprocal comments so as to manage to enter the popular section of Instagram with a certain post. This substantially increases the chances of rapidly gaining more followers on your profile. Two excellent solutions for this technique are
- Like Bombing: Similar to the shoutout, like bombing is also a paid technique akin to using engagement groups which are, instead, free of charge. Indeed, there are groups that will funnel one-way likes and comments towards your profile.
- Story Views: Viewing the stories of target individuals is an excellent technique as it naturally puts you in contact with realities that might be interested in your business. In this case, campaigns can also be created with Instagram ADS, which have been widely used in recent months.
In conclusion, to increase your Instagram page followers in the most natural way possible, it is essential to create valuable content, have a clear personality, and provide useful information and content!
Even these marketing measures can lead to a substantial increase in followers resulting from a profile that is generally managed clearly and effectively.
However, there are techniques that, especially at the beginning of managing an Instagram profile, can be really very helpful in increasing followers.
Techniques for organic growth of followers on Instagram
So let's forget about bots, we will talk about them when discussing paid techniques to increase followers on Instagram, and aim instead to organically and substantially increase followers by being followed by real profiles that interact consistently with your account!
The steps to increase followers organically are:
Another tip: link your Instagram account to your TikTok account! Indeed, this social network is on the rise and aims to attract more users to become known. If you connect the two socials, many TikTok users will also flow into your Instagram profile.
Indeed, Instagram unfortunately now tends to favor sponsored content through its algorithm, whereas TikTok is still in an early stage where it rewards organic content.
Manual follow/unfollow technique and mechanics
The technique we are now going to analyze is based on manual operations that allow for an organic increase of followers on Instagram.
The technique consists of:
Warnings: be careful of temporary bans! If you overdo it with manual operations per day (keep it to a maximum of 500-1000), Instagram's algorithm will block your account for a few days. Don't overuse comments on posts either; often, it is enough just to follow the right profile to get a follow-back. However, if you also want to comment on that profile's posts, do so naturally (even just a few words but avoid emojis only) and without exceeding the number of daily comments.
This technique is suitable for profiles with few followers, so in an initial phase. It is an excellent way to reach 2000 or 3000 followers.
The downside of this technique is that very often you will have to compromise and choose profiles interested in your business but perhaps from different countries than yours with lower chances of interaction.
If you can't manually keep up with the follow/unfollow operations, use specific bots (a really excellent one is https://www.instaviews.it/, or https://www.followliker.com/) but be very careful, Instagram realizes the use of dedicated programs and can penalize you!
Techniques (quick but not recommended) to increase followers on Instagram with profiles over 3000 followers
After reaching a certain level of followers, you will need to change your strategy.
At this point, your engagement rate should at least reach 4-5%, which is still quite low.
To improve interactions and comments, you will have to rely on influential people who will help you get noticed.
Therefore, create collaborations with micro influencers, write to the person who you believe can help you (and who perhaps is in line with your business).
This technique is called S4S (Shout4Shout). In practice, it's a technique for getting free advertising on Instagram involves mentioning another partner profile in your posts. That profile will do the same.
In this way, interactions and comments will increase and, consequently, so will followers.
The evolution of Shout4Shout, is the paid form of the same technique called Shout-out. This technique can be quite expensive (it can even reach 2000 euros for accounts with millions of followers).
Other interesting techniques to create collaborations and increase followers on your Instagram profile include:
Slow (but recommended) technique to increase followers on Instagram
Now that you know how to quickly increase the followers of your Instagram profile, let's look at the longer but more serious path to follow.
First of all, you should think of Instagram, part of Facebook group (Meta Platforms Inc.), as a company and as such its goal is to increase revenue.
For this simple reason, Instagram has been set up to favor paid content.
If you want to increase your followers and create a fanbase of people to sell your products or services to, you have to sponsor your content with paid promotions.
Forget about vanity metrics and start creating valuable content to sponsor by investing in your business.
The best way to increase followers on Instagram is therefore to highlight the photos of your profile by clicking "Promote Post" below your Instagram photos and setting the goal "More profile visits".
By doing so, Instagram will start to increase the visibility of your sponsored content to the people you have set as your target audience.
If your photos turn out to be interesting, people will start following you.
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