How to Find Customers for Hotels

Are you the manager or owner of a hotel and want to increase your customers and bookings?

Here are some useful strategies that will allow you to optimize your business!

Many traditional tools no longer work, given the competition and the increasingly massive and structured use of new web marketing systems.

Even OTAs (Online Travel Agencies) such as Booking, are good launching pads but they retain very high percentages for commissions (the hotel is listed in the database and if someone books through such a platform, the property will have to pay a hefty percentage).

To find and increase your hotel's clientele, it is therefore necessary to disintermediate from OTAs and act on a marketing level, also and especially directed towards the web.

How to find new customers for hotels: social media

Firstly, you should start managing or, if you are already doing so, optimize as much as possible, your strategic presence on social media.

Indeed, to become known beyond OTAs, it is necessary to expand one's brand reputation on Facebook and Instagram.

On Facebook, it is advisable to prefer videos (they are now a powerful and widely viewed tool) that are also entertaining where you showcase what others do not have (unique services or locations for example).

An infinity pool, a unique view, an exclusive service; in short, attract attention and you will see that the video will start circulating on the platform!

On Instagram, however, always favor videos (or Tik Tok style reels) but also pay close attention to images.

As for Instagram images, they must be visually impactful and professional, featuring staff, premises, and food!

A strong, innovative presence with your own unique style on social media is already a great starting point but to find new customers and increase bookings at your facility, it will also be essential to plan and activate integrated paid advertising strategies on social: the ADS campaigns.

On both Facebook and Instagram, activate paid campaigns that lead to your website and will give you the opportunity to find new customers and increase bookings.

How to find new customers for hotels: a modern and functional website

We've said it, a smart presence on social media is good, paid ad campaigns are good, but it's also crucial to have a modern, functional, fast website that converts!

It's essential to have a website that is not only beautiful but can actually bring you new customers. The presence of a booking engine (a reservation form) either integrated into the site or connected to an external OTA service (the former is better), will be your main vehicle for materializing the traffic from your hotel website.

Not only that, obviously traffic will come from social media but in order to have an influx of potential customers who are already targeted and truly looking for a facility like yours, you'll need to invest in Google ADS.

Only in this way can you try to dislodge the OTAs and position yourself first on key search terms (starting with your brand name, yes the OTAs compete with you on that too) and by focusing, as mentioned when talking about social media, on the uniqueness of your service!

How to find new customers for hotels: newsletters and loyalty programs

You've already done so much. Great presence on social media, a website that drives traffic both from Facebook and Instagram ADS and from Google ADS to outperform the OTAs.

To find and reactivate new and old customers, it's important to build loyalty.

Those who have already stayed at your facility should obviously be informed about promotions and offers which must be absolutely personalized (this is easier thanks to marketing automation).

Not just old customers but also leads that are not yet "warm", they are in target and close to your brand, but for one reason or another, they know you but haven't made a reservation yet.

Activate them, then by trying to intercept their needs.

The watchword is customization!

How to find clients for hotels: communication

We said it, undecided customers are a gold mine.

You just need to know how to activate and attract them (through remarketing of ads, for example) but it's also important to know how to communicate your brand.

An effective and persuasive communication, elegant yet fun and innovative at the same time, and anything but obvious.

Only in this way can you be unique on the web and differentiate yourself from the competition!

Make them live the stay experience with words and pictures before actually having it, excite the undecided customer and convince them to come to you!

How to find customers for hotels: reviews

Turning back to those who have already stayed with you, it is crucial to have reviews and of a good standard.

At the end of check-out, always have guests complete a paper review to upload or directly on TripAdvisor and similar sites, regarding how their vacation went at your establishment.

The review is important both for increasing your brand reputation and for creating positive word-of-mouth that will allow you to be contacted by new potential customers.

Leverage newsletters as well to include buttons that lead to writing a review.

Create a web marketing strategy for hotels with Framework360

The innovative platform defined as Essential marketing platform allows you to do everything we've listed thanks to the creation of super optimized websites for speed and functionality, which integrates with web marketing strategies such as the sophisticated integrated system of newsletters and marketing automation in addition to an integrated CRM.

Once these strategies are implemented continuously and scalably, you will find and intercept your target customers on the web, effectively increasing the bookings for your facility.

You can learn about all the features of Framework360 for hotels at the following link: https://www.framework360.com/how-to-find-customers-for-hotels/