How to Do Marketing with LinkedIn

Marketing on LinkedIn doesn't just mean sharing content, because to be successful it is necessary to determine the right marketing objectives.

How to determine the right marketing objectives with LinkedIn

In determining the LinkedIn marketing objectives, it is first of all necessary to identify the marketing goals of your company. In particular, you should ask yourself if:

• You want to acquire new contacts;
• Increase website visits;
• Boost the sharing of your content. 

How to do marketing with LinkedIn

Before starting to publish content on this social channel, it is important to set up your company page within LinkedIn and follow all the necessary platform settings of Business LinkedIn.

It is equally important to create and follow a real marketing strategy in order to always stay focused on the goals.

How to expand your network on LinkedIn

Think about who you want to establish relationships with within the platform and identify your LinkedIn marketing strategy, using some methods:

• Build your network: use advanced search to look for new potential clients;
• Create a relationship with your contacts: sometimes the contacts within your network can represent important connections;
• Use LinkedIn Premium: this way, it's possible to use advanced settings that can help you find new clients.

How to establish relationships and communicate with your network  

It's not only about increasing connections but you also need to establish relationships with them, in order to create a rapport with those who could become your future clients.

There are several ways to start engaging and conversing with your contacts:

• The first is to comment whenever a contact posts an interesting piece of content;
• Another way to begin a dialogue with someone after you have connected with them is to thank them for accepting your connection request and initiate a conversation through an interesting question, but at the same time try never to send a commercial-type message.

To establish a stable relationship with your contacts on LinkedIn, you can: 

• Consistently share interesting content on your profile;
• Share articles through the LinkedIn Pulse feature;
• Actively participate in conversations within LinkedIn groups;
• Interact with your contacts by viewing the newsfeed.

How to recognize the best content to publish 

To identify good content to upload, you can ask yourself these three questions:

• What are the most interesting topics for my network?
• What is essential for my contacts?
• What are the issues they are facing?

You can then develop well-researched, original, and effective content,, and also share some produced by your own contacts,

created by experts in a specific field.

How and what to publish on LinkedIn

LinkedIn is now a platform where anyone can publish content, and there are some marketing strategies to build a strong and relevant network for your audience.

Always consider what kind of content you want to distribute within LinkedIn, which could be:

• An article blog;
• A video;
• An infographic;
• A significant case study;
• An article using LinkedIn Pulse.

It is important to evaluate content whose purpose is not only to inform or educate, but also to entertain the target audience.

Remember to interact as much as possible, and after writing your post, before sharing it, tag a user from your network, so their connections can also see your post.

Within the platform, users have the ability to follow hashtags, so that in their feed, all the posts that tackle topics of their interest will appear. Therefore, remember to use this tool whenever you create a post.

How to create native videos on LinkedIn

Like all social networks, LinkedIn also tries to keep its users as long as possible within its own ecosystem.

For this reason, it favors native videos over external videos.

The native video is essentially a video file uploaded directly to the social network, rather than via a link from another channel where it was created (for example, Facebook).

Doing marketing on LinkedIn is certainly very important for your company, as it not only increases its reputation, but also represents a great way to find new potential customers. 

Integrate your business with Framework360

Thanks to the Framework360 platform, you will have at your disposal many digital marketing tools to create, configure, and enhance your online activity.

After exploring the main aspects of marketing with LinkedIn, we have understood that it is a significant tool capable of expanding our online business.

With Framework360, not only will you have the opportunity to create your own online environment and website from scratch, without needing any knowledge about web building and programming, but you will also be able to integrate your LinkedIn marketing into the platform to make your company as comprehensive as possible.

For instance, you can add your new contacts obtained through the social network using the customer module, by entering their information, and create a customized experience for your customers, utilizing tools like newsletters and direct SMS messages.

We also recommend taking advantage of Framework360's web tracking section, which will include a module to draw information on visitor conversions on websites.

By inserting the LinkedIn pixel ID (a tool that collects data to track the actions taken by visitors on your website based on cookies) and specifying what to track with the objectives section, you can monitor the data and use it to better direct your conversion campaigns.

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