Facebook is used not only as a social entertainment platform, but also by companies to improve their visibility at the same time.
This type of social media has indeed become a very interesting marketing tool for driving traffic to one's website and thus acquiring new customers.
How to devise a Facebook marketing strategy
There are some Facebook marketing strategies that can be used by any company to acquire new customers.
Use your corporate website in a Facebook marketing strategy
For a company it is always recommended to have its own website, as only the latter is capable of generating sales, customers, and providing more detailed information about products of the company.
Thanks to the company website, it is possible to give more visibility to one's social media by including clickable and clearly visible social icons.
To improve the visibility of the social icons, it is advisable to place them on the Home page or at least in the upper area of the page, because this way they will be among the first things visible to users visiting the site, thus having a higher probability of being clicked.
Designing newsletters as part of a Facebook marketing strategy
To let users know that your company has a Facebook page, you could use sending out a newsletter.
Advice: there are certain days of the week that are better than others for sending out newsletters, specifically Thursday or Friday morning.
Promote your Facebook page within the company
If you have a physical business and your customers have the opportunity to visit your premises, you can promote your Facebook page using posters or stickers.
Advice: it could be very effective to include the link or name of the Facebook page on storefronts, entrance doors, or even on business cards.
How to schedule your content on Facebook
To take advantage of Facebook, it is important to publish content that is engaging for users, and do so consistently. The main goal should be both to inform them about the company and to entertain and engage them.
Tip: Leverage a very interesting feature of Facebook that will allow you to schedule your posts and publish them at the predetermined time and date.
Identifying the best day to publish content on Facebook
Thanks to Facebook Insights, it is possible to determine on which day and time of day the page's users are online and more active, thus making it possible to know when your content is most exposed to views.
Tip: You can take advantage of a scheduling tool like Creator Studio, which can help by providing you with more details for publishing your posts, such as the best time to publish.
How to leverage Facebook ads
Advertising on Facebook is not very expensive and can yield excellent results in terms of acquiring new customers. In fact, it can:
- Increase page engagement: allowing more visibility for posts, likes, comments, shares, and video views;
- Increase the page's likes: ads can increase the number of followers of a page;
- Increase website visits: ads encourage users to click and consequently visit the company's website, generating more traffic than usual;
- Increase website conversions: some types of ads also encourage specific actions towards the website;
- Increase engagement through an app: certain ads can motivate users to install and use a particular app;
- Choosing the right target is crucial; it's possible to select gender, age, geolocation, and many other filters to better direct the campaign;
- Selecting images or videos that are interesting and engaging for users;
- Creating an appealing descriptive text.
The setup of each ad can vary depending on the goal and the result that the company wants to achieve.
However, there are some basic elements to consider:
Integrate your Facebook marketing with Framework360
Thanks to Framework360, you will have access to a comprehensive platform for digital marketing, and you will be able to integrate your Facebook business marketing directly into your environment.
The platform indeed offers a section of plugins for the integration of various services, including Facebook.
You will actually be able to install plugins that allow you to integrate Facebook information and services directly into your account, or to connect direct messages, synchronize lead form registries, or even manage your ad campaigns.
Moreover, Framework360 has a Web Tracking module, with which it is possible to gather information on visitor conversions on websites, and within which you can bring in the ID of the Facebook pixel (a tool that collects data to track actions taken by visitors on your website based on cookies), and also use the API (through a token generated by Facebook Business Manager). Once this is done, you can tell Framework360 what to track, with the section objectives, and to have the reports of the tracking you set up on the Facebook manager screen.
With this, you can then go to your conversion campaigns, and optimize them based on the collected data, fine-tuning the target.
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