How to Do Link Building

Through link building, it is possible to create a network of connections between various websites.

Link building is a strategy that brings quality and quantity links to a specific website, through the use of various techniques. This process favors the positioning of the site within search engines.

An important factor taken into consideration by search engines to favor the positioning of a site is given by the quality and quantity of links from other websites, which link to the pages of the website in question.

The main goal of this technique is to enhance the positioning of a site on the first page of Google results, which is important because users hardly ever visit subsequent pages.

All this allows for greater authority, visibility, and incoming traffic towards a particular site. But if there are no external and internal links on the site, it's as if it didn't exist for Google.

How to do link building

To perform excellent link building, especially after Google's Penguin algorithm, the secret is to produce quality content, rather than quantity, aimed at a specific market niche. Therefore, the higher the quality of the content, the greater the chances that another site will find the content useful for its own niche and include a link to the site in question.

There are various techniques to carry out a link building strategy, some provide long-term benefits, while others bring links more quickly but are short-term:

• Actively contribute on industry-specific social groups, trying to include some links to your site;
• Publish posts on authoritative and relevant blogs within your industry;
• Ask for a link from acquaintances who have a website or blog;
• Analyze the links leading to the competitors' websites;
• Write valuable articles on your own website's blog.

Prefer natural link building

Some bloggers create their link building strategy using exclusively paid links, but this process can penalize their site because Google is increasingly vigilant, as we have already mentioned, in identifying paid links.

This is why it is preferable to use natural link building.

A strategy of natural link building is the result of creating valuable content on your own website. 

How to apply this strategy to your site with Framework360

Link building is often identified as a main aspect of SEO off-page.

The SEO off-page, differs from that on-page, since it involves all the SEO tactics that take place off your website, thus implementable without having to make changes to the site itself, and which aim to assist both search engines and users in acquiring a perception of your site's authority, which will increase relevance and trust.

By creating your personal website with Framework360, the platform will already provide you with an optimization of SEO on-page capable of ensuring a fairly good quality of the initial content of the site, which can then be enriched.

This will be fundamental for you to ensure content is qualitatively capable of generating natural link building.

Furthermore, we suggest implementing a blog section within your site, which brings quality written content and especially relevant to your field, to increase the likelihood of link building through other relevant pages that will link your content, thereby directing traffic to your site.

Now that you know how to manage this resource, all that's left is to put it into practice!

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