Do you have an online e-commerce sales business but don't want to handle the warehouse, stock, and inventory?
Then dropshipping is the best solution for you.
This particular form of e-commerce connects you to an external supplier who will manage all the inventory aspects.
Your role will therefore be to sell the products, after having wisely selected them, through your platform and create targeted advertising campaigns.
The orders will also be managed directly by the supplier.
How to do dropshipping: basic principles
Let's now really see what falls under your responsibility and what under the supplier's.
The dropshipper is the supplier who actually holds the products and who, at the time of purchase, will physically ship the products to customers.
Your role as a seller is to create the context for sale and communicate orders (with all details) to suppliers.
It will be important for you to also manage communication with the customer and thus establish an excellent customer service.
Unlike traditional online retail, dropshipping avoids the need for the merchant to handle orders directly.
This means less stress, lower production costs (generally only the creation of the ecommerce site and ad campaigns), and no inventory management or shipping costs.
So, what are the responsibilities of someone managing a dropshipping business?
Obviously choosing products, creating advertising campaigns, and providing excellent customer service.
Pros and cons of dropshipping
- Delegated management of inventory, packaging, and shipping to the supplier;
- Contained costs, both logistics and production are in the hands of the dropshipper;
- Maximum freedom in both sales methods and where to sell: there are no inventory or marketing limits;
As always, there are also downsides.
The cons of dropshipping include:
- Inability to manage the quality of the product, packaging, and shipping, as everything is in the hands of the dropshipper;
- Possibility of frequent returns and exchanges;
- Difficulty in answering questions and doubts from users because the products are not directly produced by you;
- Varying shipping costs depending on the supplier, not your location;
How to create a dropshipping e-commerce site
Much like a traditional e-commerce, the same general rules apply:
- Register for VAT and sign up with the business registry;
- Conduct a market analysis to choose your niche;
- Select the platform for creating your e-commerce site (as we will see later with Framework360);
- Optimize each page of your e-commerce for SEO.
An essential step for dropshipping: choosing the dropship supplier
Choosing the right dropship supplier
The company or companies supplying goods are a fundamental aspect of starting a dropshipping business.
There are dropshipper databases that offer their services.
There are usually two alternatives:
- Purchasing from a wholesaler to keep the prices of your e-commerce variable and not influenced by the market value;
- Choosing a small local business that keeps costs low and usually offers high quality.
Another extremely important, if not essential phase: the promotion of your dropshipping e-commerce.
Promoting your dropshipping e-commerce store
The next step after creating your e-commerce and making it suitable for dropshipping, thanks to agreements with one or more suppliers, is to promote the sales platform.
This is up to you, and you will need to invest money to make yourself known on the web.
Advertising initiatives on Facebook, Instagram,, as well as on Tik Tok and YouTube, are excellent.
Create your site with Framework360
Framework360 is the innovative and most complete platform for everything related to digital marketing.
With it, you can create your online environment, configure and manage your website without the need for any programming or web building skills.
You will then simply need to go to the "customization" section and install the "e-commerce" plugin to set up in a simple, intuitive and at the same time effective way your dropshipping online store, managing the articles in all their aspects, from descriptions to available quantity.
In this way, you can start selling with your online store right away.
Try Framework360
You can do it too, you just need a lot of commitment and an excellent marketing and sales platform.
Free trial for 30 days. No credit card required.
