How to Do Content Marketing

The content marketing is one of the techniques that a company must include in its communication strategy to achieve excellent results.

This type of activity includes a phase of creation of content and a phase of dissemination, in order to reach the identified target audience.

How to succeed with content marketing

To be successful, it is more important to focus on the quality of the content rather than the quantity, because an excessive number of contents can bore or even annoy users; moreover, it is essential that each piece of content created contains two fundamental principles in the world of digital, namely education and entertainment.

How to educate and entertain users

Users want to be educated, meaning they often search on search engines for how to do things; the technical term for this type of search on Google is query know.

If a company decides to create educational content, it can position itself as an expert in a specific sector, thereby fostering trust from users.

When educational content is created, the goal should always be to genuinely try to help the target users.

Various brands, choose to engage their online users by showcasing the team, its passion, and the ultimate goal of their company, thus creating synergy with users and trying to make everything more real, adding more value to the element of so-called storytelling.

What must be remembered, however, is not to confuse entertainment with fun.

How to create an efficient content marketing strategy

Through a Content Marketing strategy, a company publishes online content, such as a blog post or Instagram Stories, ensuring that they are coherent with each other, thus allowing it to attract new customers.

Naturally, it will be unlikely to define a general guide for all strategies, as they might present various types of approaches, each different from the other, for different objectives.

To outline a strategy that works, however, beyond producing written and visual content that is effective and high-quality, attention must be paid to various aspects, which can be summarized with questions:

• What advantages can content marketing bring to the business?
• Which type of users should the content be aimed at?
• How to engage the audience?
• How to measure the achieved results?

How to define the target audience 

Determining the target is the first step towards creating a strategy. Creating content means, first and foremost, addressing an ideal audience.

In content marketing, it's not possible to address everyone as it would be rather unproductive and costly. It's necessary to study your reference audience; only in this way is it possible to define the tone of voice to use for creating content suitable for your target audience.

To define this aspect, you can also refer to what is the mission of the company.

How to engage users 

After defining the goals and target, it will be easier for a company to imagine how to engage and interact with its ideal audience through content.

Every content marketing activity should address a need, a problem, or a question of the target audience, and must be able to facilitate the customer journey and consequently the conversions that result from it.

How to define the content to produce 

Within a content marketing strategy, it is possible to produce various types of content, let's discover together which ones might be more suitable for your strategy:  

• Blog, newsletter: both are tools widely used by companies to disseminate content suitable for the target reference;
• Photos, images: used within the visual content, namely by employing beautiful images or photos;
• Videos: this type of content is becoming increasingly important. Videos can be made both short or longer and more elaborate.
  The platforms currently used for the distribution of videos are YouTube, Facebook, Instagram, TikTok.

How to measure results within a strategy 

To measure the results optimally, it's necessary to plan all measurement activities, so as to be able to improve the created contents.

In conclusion, it is important to remember that the contents produced through a content marketing strategy must always be directed at target audience, as only in this way is it possible to achieve real results.

Content marketing with Framework360

Through the Framework360 platform, content creation for content marketing and its management will be facilitated through various functions and sections available:

• Create content thanks to the Blog: with a dedicated plugin to install, you can create a blog section where you can upload textual content and more, related to what you cover on your website and relevant to your business;
• Leverage the Marketing section: through this section, you will have the opportunity to disseminate your content through campaigns. The platform will allow you to group your customers by entering their data into a customer form, which can be used to configure the recipients of your campaigns, such as for example a Newsletter to foster customer loyalty. We also recommend that you consult the brief guide available on the YouTube channel to make the most of the potential of this section;
• Report: measure your business results with the report section, and assess the effectiveness of your strategy in every field, conveniently from a single display page.

Try Framework360 for free!