How to do affiliate marketing

The affiliate marketing is one of the most effective marketing tools that exist in the digital landscape, indeed, if applied correctly it can lead to the creation of a stable affiliate base.

What is affiliate marketing?

Affiliate marketing, or simply affiliation, involves having your company's products or services resold by affiliated users by offering a percentage or reward for every completed sale or acquired lead. Therefore, being a form of performance-based marketing, your company will only pay when it receives real results.

But who is the affiliate?

The affiliate is a reseller who earns a percentage or a reward for every product or service they actually sell.

In this process, several figures are involved:

• Advertiser: the content provider and owner of the offer
• Publisher: the traffic supplier and the one responsible for the advertisements
• Consumer: the end user
• Merchant or sponsor: namely, the user who creates a product
• Affiliate or publisher: namely, the person who promotes a product

Therefore, the merchant proposes a product to sell through his website, which generates a link; through this link, the affiliate will earn a commission on every potential purchase that is made by any user on the merchant's site. In all this process, the publisher will have the responsibility to promote that particular link as much as possible. 

Three good reasons to do affiliate marketing

Affiliate marketing is an excellent tool to start earning online. The most important reasons to do affiliate marketing are:

1. Starting is simple: the task of the affiliate user is only to sell an already existing product, without having to create anything. Indeed, it's just necessary to sign up for an affiliate program of a product you want to promote through the link. Moreover, there is no need to: create a product, purchase physical products or manage an ecommerce

2. No special skills required: to work in this field, no particular experiences or skills are required. Some of the useful abilities to start include: knowing how to use a computer and the internet, consistency, determination, and having a lot of patience.

3. Low expenses: the initial costs to start this kind of activity are really low.

How to succeed with affiliate marketing

To succeed in this industry, there are four essential phases throughout the affiliate marketing process:

1. Choosing the right niche: choosing the right niche means selecting from a larger market segment. To be successful in affiliate marketing, it's important to choose highly specialized topics, as people love sites that are specialized on a specific theme.
2. Accurate market analysis: after selecting the right niche, it is necessary to identify through an accurate market analysis whether the product to be promoted is actually sought after by users and therefore if it can generate real earnings.
3. Creating a website or landing page: after completing the previous phases, to best promote the product it is advisable to create a specialized site or to create a landing page, that is, a page dedicated to selling the product.

Attracting customers to the website: in order to sell the product, it is necessary for the user to land on the specialized site; to achieve this, traffic must be generated to the site. The sources of traffic can vary.

The traffic sources of affiliate marketing

Once the website is set up, it is essential to create a lot of traffic towards it. The most important traffic sources can include: 

1. SEO: this is one of the techniques used to generate organic traffic. Thanks to SEO, it is possible to optimize the site so that search engines index it among the top pages
2. Social strategy: through a good social strategy, it's possible to bring a lot of free traffic
3. Email marketing: this type of strategy is among the most effective because if the contact list is relevant to the niche market, it will yield many more results from various visits to the specialized site
4. Paid traffic through ads: this method is very fast and efficient. It involves creating paid advertisements using social media or search engines, which aim to capture the user's attention by encouraging them to click and visit the specialized site. Among the tools used for this technique, it is worth mentioning Google ads and Facebook ads.

What is an affiliate network?

The Affiliate Network acts as a go-between for a sponsor and affiliates. It is a tool that manages payments, creates links for the affiliate, and gives much more visibility to the product being sold. Among the most famous Affiliate Networks are:

Amazon

It can be used by those who already own a website where specific products sold on Amazon can be found. To do affiliate marketing on Amazon is very simple, in fact, one needs to:

• Sign up for free
• Select the product you want to promote by copying and pasting the link
• Wait to generate profit through the user's purchase via the product link

Ebay Partner Network

This affiliate program is similar to Amazon's network in terms of its functionality. The process occurs in three stages:

• Select from the thousands of listings within eBay;
• Promote the selected listings on an owned site;
• Earn a percentage of the user's purchase of the product through the listing placed on the site.

How to do affiliate marketing with Framework360 

Thanks to our affiliate program, earning online is very simple:

• It is possible to earn a percentage on every single service
• The service is linked to the customer that the affiliate has brought into the affiliation system
• The Affiliation process occurs through a specific link generated by the system that allows for obtaining payment connected to the customer's service.

The major difference between Framework360 and other affiliate programs, such as the two previously mentioned, is the possibility of having training and continuous support, completely free of charge, from our technical and commercial department.

A team of advertising and marketing experts will provide constant and free training needed by the new affiliate.

To sign up for Framework360's affiliate program: Click here to sign up for Framework360's affiliate program

To stay always updated on tips, tutorials or news about Framework360 click here and follow us on our Youtube channel!

The world of affiliate marketing is not for everyone, but with the right strategies and networks it is possible to achieve excellent results.