How to Create a WhatsApp Business Account

The WhatsApp Business account was created to allow a company to communicate directly with its customers.

But before starting to use WhatsApp Business, it is necessary to follow a series of steps:

• Download the application;
• Register a phone number;
• Create an account by entering the company's name and uploading a profile picture;
• Create a business profile, thanks to the explore section and then business profile, it is possible to add some information about the company, such as business description, address, opening hours.

How to view the main opportunities of WhatsApp Business 

One of the most important novelties of WhatsApp Business is that it gives the company the opportunity to communicate instantly with its customers. Among other innovative features, you can find:

• Business Profile: through this feature a company can share all the information it wants with its customers, and can also include: its logo, an email address, a website, and a physical address of the business headquarters;
• Statistics: it is possible to consult the number of messages sent, delivered, and received, as well as the actual readings of the messages;
• Contact Categorization: labels can be used to better classify customers;
• Automated Messages: a feature that allows the company to set up quick replies for frequently asked questions to send to all contacts or create welcome or support messages for customers;
• Integration with Facebook account: meaning synchronization with the company's Facebook Messenger;

How to view WhatsApp Business features

The WhatsApp Business app includes various features designed to effectively manage a business. To discover these features, it is necessary to consult the More options section on Android devices or Settings on iPhone devices and view the Business Tools section, where you can find the following tools:

• Catalog: in this section, it is possible to add products and services of a business account;
• Direct Link: by sharing self-generated direct links, new customers can send direct messages to the business;
• Messaging Tools: using WhatsApp's template messages, it is possible to create standard conversations in advance, with the option to choose from three categories, such as away message, welcome message, and quick replies
• Labels: thanks to this feature, it is possible to organize conversations with customers into categories, such as "New Customers".

How to create automatic messages on WhatsApp Business

As we previously mentioned, among the various capabilities of the application, there will be one to set up different types of automatic messages, through the activity section.

Creating away messages on WhatsApp Business

This functionality allows you to pre-set an automatic message that will be forwarded to people who contact the business through WhatsApp Business at a time when it is not available; moreover, it is possible to choose through the timing section the mode of sending the message, namely:

• Send always: allows sending an automatic message when a user tries to contact the business which at that moment is offline;
• Custom Schedule: it is possible to select predefined times when an automatic message will be sent to customers;
• Outside Business Hours: by selecting this option, the automatic message will be sent only outside of business hours. Of course, before choosing this option, it will be necessary to set up the business hours. 

Creating welcome messages on WhatsApp Business

Allows you to send a personalized welcome message to all those people who contact the business for the first time through WhatsApp Business.

Creating quick replies on WhatsApp Business

This section makes it possible to speed up contacts between a company and its customers.

Quick replies allow for the sending of customized messages that the business frequently sends to its customers; an example of a quick reply could be a thank-you message.

How to recognize the differences and similarities between WhatsApp Business and WhatsApp messenger

The main differences between WhatsApp Business compared to its Messenger version are:

• The WhatsApp Business app was created with the purpose of being used solely by businesses;
• The icon for WhatsApp Business is characterized by a B;
• Through the account description, information about the company can be viewed;
• The app can also be used with the company's landline number;
• You can create default quick replies to send to customers.

Among the common points between WhatsApp Business and WhatsApp Messenger, it is possible to find:

• Both versions of WhatsApp are available not only on phones but also on PCs, Macs, and tablets;
• Both apps are completely free;
• Both applications feature instant messaging;
• Both images and videos, as well as external links, can be sent;
• The graphic configuration of the chat is the same, simple and intuitive for both apps;
• On both applications, it is obviously possible to set a profile picture.

Integrate WhatsApp Business with your website using Framework360

With this tool, as we have seen, managing direct contact with customers will be very simple, efficient and at the same time professional.

WhatsApp Business can indeed improve the quality of the business you offer, especially regarding "customer experience", by linking it directly to your website, thanks to the help of the visual builder from Framework360.

Thanks to Framework360, it is extremely simple to create a link between your website and your WhatsApp Business account. In the footer, you actually have the ability, in an easy way, to insert a button that will lead directly to the WhatsApp Business chat, thus leaving an open channel of communication and assistance managed by you.

Try Framework360 for free!