How to Become an Influencer

The influencer is that person capable of influencing a specific audience through social media, by which, gaining fame and having a more or less large following of followers, is recognized as an expert in a specific field, such as travel, cuisine, fashion.

What an influencer does

An influencer must be able to build a community and influence the purchasing decisions of users within a particular niche, thanks to their authority and knowledge.

How much can an influencer earn

An influencer's earnings vary based on several aspects:

• The number of their followers or followers;
• From the engagement that his/her posts usually generate;
• From the type of content (photo, video, audio);
• From the type and amount of channels where the post to be promoted will be published.  

Many influencers set their own rate card, but there are also platforms that establish baseline prices.

A company that wants to engage an influencer, regardless of the payment, will have to evaluate a series of technical elements for the collaboration it wishes to implement: 

• The value of the influencer's followers and whether it aligns with the company's target audience. 
• What kind and how much experience they have already had with other companies, brands, and products;
• Their audience's type of niche;
• The number of followers who are truly active, possibly on a daily basis;
• What the value of engagement is (that is, the ratio of likes to comments) on posts already published.

How to become an influencer

Anyone could potentially become an influencer; there are many examples these days, it just takes knowing how to be ingenious and understanding the world of the web and its trends.

To start working as an influencer professionally and profitably, it is important to identify the industry niche, adopting a suitable tone of voice, and publishing content appropriate for the target niche, in addition to being able to choose the social channel best suited to their own target.

Currently, there is often talk of Instagram influencers, as many have indeed become known thanks to this social platform.

In the past, however, the social network that was most conducive for this activity was YouTube, or niche blogs, which could be about fashion, tourism, makeup or even cooking.

How the world of influencers works 

To become an influencer, one must follow some steps:

Finding your niche market

Identify your niche within the area of your interest and define your target and your buyer personas.

These initial steps will help you understand why a user should follow your profile and how you can meet their expectations.

Find a Way to Stand Out Among Other Influencers

Try to distinguish yourself from the others, find one or more elements that can make you stand out, look for a theme that is not already present in your reference niche.

Choose Your Social Media Channel  

To become an influencer it's very important to choose the right social media channel on which to publish your content.

Today many influencers prefer using Instagram for their activities, but this doesn't mean it's the right platform for you as well.

In fact, you should consider whether your target audience, is not only present on the social media you've chosen but also active daily. To decide which social media channel might be more suitable for your activity, consider these three points:

• Who is your target audience;
• Which social networks do influencers in your same niche use;
• What kind of content you want to create.

Create a content strategy  

The higher the quality of the content you publish, the greater the chance of succeeding as an influencer, regardless of the social channel you choose to operate in.

To create high-quality content, you can make use of content marketing and social media marketing techniques.

In creating content, use storytelling to create more interaction with your followers.

Spread your content effectively

You should not only worry about editing your photos or videos,, but also pay close attention to the dissemination of the created content.

To best spread your content, plan it through an editorial plan, decide when and what to publish, on which day and time, and constantly analyze the insights to improve your publishing activities.

Strengthen Your Follower Network

One of your most difficult tasks will be to make your activity known and to consistently grow your fanbase.

Try to always respond to comments or questions posed under your posts or in direct messages, and create relationships with those who follow you.

In addition, you can use some techniques to strengthen your network:

• Use the blog to get discovered by new users;
• Contact other influencers in your same niche to start a collaboration;
• Use sponsored posts.

Constantly monitor your progress 

Keep track of your growth data, consistently analyze the engagement rate and highlight content with optimal results, which can be useful for future collaborations with various brands. 

Stay continuously updated

No matter what your niche is, stay informed about the latest news and changes in the various social channels, especially regarding the algorithm, and guidelines concerning online advertising.

How to find out in which influencer category you can fit

You have surely wondered in which category of influencers you could place yourself.

There are various categories, from top Influencers, who select a single social media as their preferred channel to conduct their profession, managing to have a fairly large number of followers; to micro influencers, with certainly fewer followers, but no less effective than the former.

Among the different categories of influencers, it is possible to distinguish four types:

• Top influencer

Generally, the classic celebrities, who have pursued their fame through the use of social media in various popular and different sectors such as: sports, music, or films.

• Leader in a specific sector  

This category includes those individuals who, with their authority, expertise and experience in the field, are capable of influencing the audience accordingly.

Often, for their communication they use a blog or LinkedIn.

• Content Creators

These are all the individuals who create online content and share it with their own community built over time, within a blog or on social channels like YouTube or Instagram.

They often cater to a specific niche and a specific sector, such as: fashion, beauty, travel, gaming, and through other content focused strictly on entertainment or information. 

• Micro influencers

This category includes users from the generation Z, namely those who spend a lot of time on the web and social media and have few followers.

The main rule for being a micro influencer is to have a good relationship with your followers. 

Framework360 for influencers

To become an influencer, we have seen that it's not just about having followers, but also about creating a lasting relationship with them over time and producing quality content within a well-structured strategy.

The Framework360 platform, innovative and comprehensive in the field of digital marketing, can offer you numerous perfect tools to enhance your activity as an influencer.

With it, you can indeed create your own online environment and configure it exactly as you wish, whether it’s an e-commerce or blog. You won’t need skills in web building or programming, as the platform will provide you with the right tools, such as the handy visual builder, which will allow you to set up your site simply and effectively.

With Framework360 you can, for example, create your own blog, through which to share your content, generate more engagement with the web audience and disseminate what you create; or, once you have achieved a decent success, set up an e-commerce for selling your merchandise.

You will also have at your disposal many tools for direct communication with your followers and customers, essential for audience loyalty and community building; as well as several sections to monitor the progress of your online presence and activities, crucial for steering your work.

All this and much more thanks to Framework360, try it now.