How Google Trends Works

Google Trends is a free tool by Google that analyzes users' search queries and generates actual trends! 

Google Trends is also a very powerful tool for competitor analysis and for good on-page SEO.

Google Trends is available both in the classic desktop version on the related site and in a version for smartphones and tablets.

This interesting tool from Google allows marketers to intercept web trends but also to analyze how and when certain keywords are searched on the web.

What is Google Trends and how does it work

Google Trends works thanks to data provided by Knowledge Graphs (the best results for each topic) on both Google Search, Google News, and YouTube.

This system allows the aggregation of top trending topics at that moment, always based on the total search volume across the three reference platforms.

Basically, on Google Trends it is possible to query the site with any search query.

In this huge database, all queries, questions, or keywords that users enter about that particular topic are analyzed and processed.

How to use Google Trends data

The visible numbers related to various queries are not actual but statistical, ranging from 0 to 100, somewhat like what happens for Google ADS keyword analysis.

Furthermore, the queried data can be exported in CSV format and are constantly updated, practically in real-time.

All this gives you the possibility to create a true web marketing strategy and to also analyze how the competition moves.

Ultimately, with Google Trends you can:

• Discover the search frequency of a particular topic;
• The periods of higher traffic for certain keywords;
• Whether the search query is "hot" or if the trend is declining.

Undoubtedly, this tool is very important for many web professionals such as:

• Copywriters and social media managers: this tool is extremely useful for discovering trending topics to cover;
• SEO specialists: as it is essential to understand which keywords to use to optimize their pages from an SEO perspective. This tool is very useful in this context.

Tips and tricks for using Google Trends

Here are some useful tips for making the most out of this keyword analysis tool:

• Real-time News: already on the homepage, it is possible to filter for numerous variables (including regions and geographical locations) the most trending news within flexible time periods;
• Search Trends: in the menu section "search trends" you will find not the topic but the individual trending keywords, which can also be filtered by many different variables;
• Related Topic: similar to what happens with Google Ads, even in Google Trends it is possible to group topics to find long tail keywords for analyzing related subjects (there is indeed a tab at the bottom left of the screen with this name);
• Comparing Search Terms to Analyze Competition: just go to the "Explore" section and compare two terms by entering one first and then adding the second through the tab compare".

Ultimately, Google Trends is a powerful tool that fits into Google's logic of interconnection between topics, very potent for both creators and web analysts.

And after finding the market trends?

After you have found the market trends, all you need to do is build a website to sell the trending product or service.

Framework360 is the first complete digital marketing platform, which will help you create and manage your own personal site with numerous but intuitive screens and windows, in total autonomy of choice.

After registering comfortably at the following link and having thus created your environment, you will be ready to start.